Best Buy finds the beat with Dr. Dre, Interscope

MINNEAPOLIS Best Buy announced that it has partnered with Monster and Beats by Dr. Dre, founded by Dr. Dre and Jimmy Iovine, chairman of Interscope Geffen A&M Records, to create Club Beats, an in-store destination that provides customers with a backstage pass to the latest in entertainment technology, exclusive events and access to today’s hottest music artists.

“Entertainment has long been the heart and soul of Best Buy. Our customers have always looked to us as a resource for music in a variety of formats,” said Brian Dunn, Best Buy’s CEO. “With Club Beats, the latest in sound quality and music technology will be available to all of our customers who want to bring music to life in a fresh way and unleash their inner DJ.”

Existing in concert with many Best Buy Musical Instrument stores, Club Beats offers a full service entertainment experience that encourages interaction with the latest in music, audio, entertainment and technology products including DJ equipment, Beats by Dr. Dre headphones and in some locations, the newly introduced HP Envy 15 Beats Limited Edition laptop. Club Beats will be staffed by Best Buy’s Blue Shirt employees, who share a passion for music and are equipped with the tools and knowledge to help customers listen and create music in new ways.