In-Store Media

Wayne, N.J. -- Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys “R” Us.

Bloomfield Hills, Mich.-based Taubman Centers has unveiled a comprehensive holiday program for its Mall at Short Hills, in Short Hills, N.J.

From now through the end of the 2011 holiday season, the mall – which features Bloomingdale’s, Macy’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and 160 retailers – is showcasing the season with such offerings as an Ice Palace, a free, multi-sensory exhibit with falling snow, interactive elements, footage of arctic animals and landscapes, an Ice Princess and a visit to Santa Claus.

Hoffman Estates, Ill. -- Sears Holdings announced it is now offering digital local ads available on its sites searslocalad.com and kmartlocalad.com. The new ads provide customers with prices and offers from their very own local Sears or Kmart stores, real-time stock checks and access to ads 24 hours a day.

Target is facing new holiday pricing pressure as Walmart announced the launch of its Christmas price guarantee.

Customers who purchase eligible products at Walmart anytime between Nov. 1 and Dec. 25, and then find those same products advertised for less at another store, will receive a Walmart gift card for the difference through Dec. 25. 

Crossmark and FLW Outdoors announced a new joint venture called Out Front Marketing and have already signed on Walmart as a client to use the firm’s “Mobile Brand Boxes” to promote Walmart’s USDA Premium Beef program.

WOONSOCKET, R.I. — CVS/pharmacy is holding on Oct. 23 its first annual "2011 Halloween Party and Customer Event" at all 7,200 locations nationwide.

Children who slip on a Halloween costume and purchase any item at any CVS/pharmacy location on Oct. 23 during regular store hours will receive one free Halloween gift pack per child, as well as an in-store costume photo shoot, which includes a free 5x7 print, during select times throughout the day.

The Halloween gift pack, available for free with any purchase while supplies last, includes:

WAYNE, N.J. — Toys“R”Us announced that it has once again teamed up with four-time NBA Champion, actor, philanthropist and entrepreneur Shaquille O’Neal to launch its eighth annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation.

AUSTIN — Whole Foods is focusing on immune support by offering educational podcasts, in-store lectures, a brochure and a "seasonal wellness shopping list" to customers this fall.

Whole Foods said that the promotion, which is being held during the months of October and November, is part of the Be Good to Your Whole Body campaign.

SAN FRANCISCO — Old Navy has partnered with Telemundo to launch telenovela-style miniseries for the web. The Spanish-language web novela, "Estilos Robados" (Stolen Styles), is a six part miniseries that launched last Friday, Oct. 14 and will air on Fridays through Nov. 18 on the "Estilos Robados" tab within Old Navy's Facebook page and on Old Navy's Spanish YouTube channel, as well as on Telemundo Movil.