In-Store Media

NEW YORK — Uniqlo’s NYC flagship may at first seem out of place amongst its Fifth Avenue neighbors, including luxury brands Tiffany & Co., Bergdorf Goodman, Louis Vuitton and Prada, but the location signifies the brand’s “made for all” mantra and its appeal to customers of all income levels.

Japanese retailer Uniqlo will officially open the doors to its Fifth Avenue global flagship on Friday, Oct. 14. But after a sneak peak of the store, all I can say is “Wow!” At 89,000 sq. ft., Uniqlo is massive — with 100 fitting rooms, 45 checkouts, 100 LCD screens, four glass elevators, and three floors of merchandise. It feels more like a high-tech department store than a specialty store.

BENTONVILLE, Ark. - Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.

Walmart chief marketing officer Stephen Quinn said the move was an example of the company’s ongoing effort to engage with and listen to customers who desired a more localized experience on Facebook.

CINCINNATI — Kroger announced that its annual Honoring Our Heroes fundraising campaign to support the United Service Organizations garnered $1.5 million.

The funds were raised in partnership with customers and associates through a variety of in-store activities at Kroger stores nationwide, as well as online at HonoringOurHeroes.com. Procter & Gamble and Anheuser Busch also participated in the program and contributed $250,000 each in conjunction with special sales programs in Kroger stores.

NAPERVILLE, Ill. — OfficeMax announced that, together with its retail customers, it has donated more than $1.7 million in classroom supplies to teachers nationwide through OfficeMax's annual A Day Made Better classroom surprise events, which help provide economic relief and encourage national support for teachers.

Wednesday marked the fifth year of the A Day Made Better program, in which OfficeMax associates surprise 1,000 teachers in their classrooms with $1,000 each worth of school supplies – $1 million in sum.

The Associated Press reported last week that First Lady Michelle Obama was sighted shopping incognito at a D.C. area Target store wearing a baseball cap and sunglasses. Secret Service agents arrived about a half-hour before Mrs. Obama, who walked in through the main entrance with an assistant and spent 30 to 40 minutes shopping and pushing her own cart, according to AP.

Wayne, N.J. — Ahead of the holiday season, Toys"R"Us announced that it will expand its layaway program and incorporate flexible payment options in order to spur holiday sales. The retailer is offering its layaway service along with Bill Me Later to enable customers to complete purchase through a series of smaller payments over time.

Toys"R"Us introduced layaway in 2009 for such big-ticket items as bicycles and swing sets and on Oct. 15 will expand the program to include playthings in 450 of its 600 stores.

PLEASANTON, Calif. — Safeway's annual fundraising initiative to benefit breast cancer research once again has commenced.

New York City -- The nation’s first lady did some shopping Thursday at a Target store in Alexandria, Va.

Mrs. Obama was casually dressed and virtually incognito with a baseball cap and sunglasses. She spent about 30 to 40 minutes in the store, according to reports, and was accompanied by an assistant.
 

SEATTLE — Bartell Drugs is introducing a new way for customers to donate to local schools and nonprofit organizations, the regional retail pharmacy chain said Thursday.