In-Store Media

New York City -- A report released Wednesday by the Real Estate Board of New York found that New York City’s retail market is continuing to perform well in its traditionally strong retail corridors and primarily residential neighborhoods.

New York City -- The Conference Board reported Wednesday that U.S. households are expected to spend an average of $497 on gifts this holiday season. Just 7% of consumers said they plan to spend more on holiday gifts this year, while approximately 40% plan on spending less than last year.

New York City -- U.S. households are expected to spend an average of $497 on gifts this holiday season, The Conference Board reported. Only 7% of consumers said they plan to spend more on holiday gifts this year, while approximately 49% plan on spending less than last year.

The survey of holiday gift spending intentions, based on a probability-design random sample, is conducted for The Conference Board by Nielsen. It was conducted in October. 

The nearly 1,000 stores Gap Inc. operates under various nameplates that will be open on Thanksgiving are the latest indication of the extreme measures required of retailers to grow holiday sales during challenging and intensively competitive times.

By Bryon Morrison, president/Wireless Practice, The Marketing Arm

Can you hear that noise? It is the melodious sound of sleigh bells, phones, and cash registers ringing. The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty, and usher in new multichannel techniques to make the most of this holiday season — but only if you get your plan into action right now.

Holiday marketing strategy and the current environment

LOS ANGELES — Food 4 Less and Ralphs Grocery announced that they are inviting customers to help support local food banks and families in need through a special fund-raising campaign that kicks off Nov. 6. In addition, Food 4 Less' Foods Co Division is also collecting donations for food banks in Central and Northern California.

Addison, Texas -- Coyote Management announced the formation of a new marketing solutions company called Coyote Creative.

With the addition of the new company, the mall owner and manager has expanded its services to include marketing solutions to individual companies, regional malls, lifestyle projects and open-air shopping centers.

The new company will be headed by Kymberley Scalia, corporate director of marketing, and Lindsey Willis, marketing coordinator.
 

HOFFMAN ESTATES, Ill.  — Sears Holdings has entered the future of staying connected to consumers introducing mobile shopping walls in high-traffic areas.

Hoffman Estates, Ill. -- Sears and Kmart stores are debuting “mobile shopping walls” in high-traffic areas to reach customers who are traveling or on-the-go during the holiday season. The walls, which feature top toys from Sears and Kmart, provide Quick Response codes for each item so that customers can make purchases directly from their smartphones, giving customers an innovative and efficient way to accomplish their holiday shopping.

Chicago -- A report released Tuesday by retail foot traffic counter ShopperTrak identified the 10 holiday shopping days that will make or break the period for retailers.

“Since Christmas falls on different calendar days each year, the shift impacts which days are the busiest,” said ShopperTrak co-founder Bill Martin. “Some change in ranking or drop off completely.”