In-Store Media

WAYNE, N.J. — Toys"R"Us continues on its path to bring its Toys"R"Us and Babies"R"Us stores under one roof as part of its integrated store strategy. The company announced that by the end of the year it will have opened eight new stores and transformed 13 existing locations to the side-by-side model in 2012. In adding eight new stores and renovating 13 existing locations, the company will create more than 400 new jobs across the country.

Costco’s enhanced its ability to sell 3D televisions with the renewal and upgrade of a relationship with Premium Retail Networks (PRN).

Under the new agreement, PRN’s upgraded in-store media HDTV Network will provide Costco warehouses with a dedicated 3D content channel to support Costco’s 3D consumer electronics education initiatives. PRN is further integrating its HDTV Network platform with Costco’s technology infrastructure to support a wider range of media formats.

I’ll say this for Ron Johnson: He has turned staid J.C. Penney into the most talked-about retailer in the nation. The company accounted for five of the 10 most-viewed stories on this website in the first half of 2012 (see story). And industry analysts and consultants can’t stop speculating on the chain’s fortunes, in print, on the web and on television.

General Growth Properties malls across the country have partnered with online charity DonorsChoose.org for its Celebrate Schools! philanthropic initiative. 

The partnership is designed to shine the spotlight on the importance of a quality education and assist local schools and teachers with much-needed supplies and funding.

Chicago -- General Growth Properties said Friday it has established a partnership with online charity organization DonorsChoose.org as part of GGP’s Celebrate Schools! philanthropic initiative.

The partnership is designed to assist local schools and teachers with supplies and funding.

LOS ANGELES — Back-to-school shoppers plan on stretching their dollar and taking advantage of retailer incentives to save, PriceGrabber said.

MISSISSAUGA, Ontario — Walmart Canada has invited more than 550 kids and 350 parents to participate in the first-ever Great Big Toy Testing Event. Taking place on July 21, the event gives kids and parents the opportunity to interact with more than 100 toys and will help the retailer determine the top toy list for the 2012 holiday season.

Dollar General shoppers have until Aug. 19 to participate in a PepsiCo cause marketing initiative involving country mega star Brad Paisley.

PALO ALTO, Calif. — Macy's has launched a national rollout of Shopkick's location-based rewards application. Customers can now earn rewards, in shopkick’s cross-retail currency of “kicks”, just for walking in to more than 800 Macy’s stores nationwide, and instantly receive exciting exclusive deals and offers.

PLANO, Texas — JCPenney has enlisted the services of Nina Garcia, a well-known fashion expert to help the company become more of a style destination. Garcia, who serves as fashion director of Marie Claire and as a judge on the fashion reality show, "Project Runway," will serve as the company's resident style voice and fashion collection curator.