-
Pop-ups: more than just a trend
Everyone loves pop-ups right? They’re exciting, they’re new, they’re fun and you have to hurry and get there while the getting’s good. Especially during the holidays. It’s the cool new merchandising trend.
But pop-ups are becoming, and will continue to become, more than just a trend. They are increasingly an important element of the marketing mix. I define the next phase of pop-up shops as focused physical presentations that integrate e-commerce. Here’s what’s coming next.
Customer acquisition -
New director of insights for consumer experience marketing co. Interactions
Interactions, a leading global integrated sales and marketing programs developer, has appointed David Zierman as director of insights.
Based in San Diego, Zierman will lead the company’s market research efforts including managing primary data collected via Mystery Shopping, Customer Intercept Surveys, Web Based Surveys, electronic customer satisfaction surveys (bottom of the receipt surveys) and Retail Audits. He will be responsible for the organization’s P&L as well as business development and operations.