In-Store Media

Disappointing second quarter sales at Macy’s prompted the nation’s leading department store operator to temper its outlook for the remainder of the year, heightening concerns about the health of the consumer just as other major retailers are due to report financial results in the weeks ahead.

Sales declined 0.8% to slightly more than $6 billion and same store sales fell by a similar amount during the second quarter period ended August 3. Profits increased 7.5% to 72 cents from 67 cents, but that figure was six cents less that analysts forecast.

NEW ALBANY, Ohio — Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers. 

The exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but will be on display inside Hollister stores so shoppers can get a closer look.

NEW YORK, N.Y. — Coupon Express, Inc. has appointed Glenn Gardone as its CEO and chairman of the board.

Gardone is a consumer packaged goods sales and marketing executive with more than 20 years of experience working in all retail and wholesale channels throughout North America. Prior to joining Coupon Express, he worked at PepsiCo, Coca-Cola, Kellogg and Del Monte. 

AT&T has transformed its store in LaGrange, Ill., to a new look that the company is rolling out at new and redesigned stores nationwide. Focused on the customer experience, the store is designed to create a more interactive and inviting store environment. Many of the elements (design and merchandising) were introduced at AT&T’s flagship on North Michigan Avenue in Chicago.

Toronto -- Staples Canada has rolled out back-to-school shopping centers in both its stores and online, using both offline and online venues to promote BTS trends, technology and supplies to Canadian school children and their parents.

San Diego – Jack in the Box is launching a new summer promotional campaign utilizing the mobile video platform Vine. Developed by digital agency Struck, the campaign consists of 101 videos showing Jack in the Box customers how to "Go Big," a promotional theme the retailer is using in its menu.

New York – Verizon Wireless has partnered with All-Rite Construction Company to launch the flagship store of its new Viva Movil premium retail banner aimed at Latino customers. Located in Brooklyn,N.Y., the 3,000-sq.-ft. store features sleek, ultra-modern interiors, lounge-like atmosphere and immersive media displays. The intent is to provide in-store customers with an integrated omni-channel experience.

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.

New York -- H&M has launched online shopping in the United States, effective Aug. 1. In addition to offering the same merchandise as in-store and some exclusive “online only” items, the site marks the debut of the H&M Home collection, available exclusively online.

Winnipeg, Manitoba -- Silver Jeans Co., the Canadian-based mid luxury denim brand, will open its "loft" concept store at La Plaza Mall on Sept. 13, in McAllen, Texas.