In-Store Media

NEW YORK — Macy's is launching its latest Parisian-inspired fashion brand, Maison Jules, atop a limited-edition bicycle — so to speak — in collaboration with Martone Cycling Company.

MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.

New York -- Buffalo Wild Wings has leased its first Midtown Manhattan location in Times Square, according to Winick Realty Group.

The 15,000-sq.-ft. flagship restaurant includes a 5,000-sq.-ft. ground floor with 22-ft. ceilings, a 2,000-sq.-ft. mezzanine, two lower levels and a 2,000-sq.-ft. roof deck for outdoor dining.

New York -- Uniqlo is expanding its U.S. footprint. The Japanese apparel retailer, a division of Fast Company, will open 10 more U.S. stores this fall, in New York, New Jersey, Connecticut, and California.
 
The new locations, all in shopping centers, will bring the brand’s presence in the United States to a total of 17 sites.

The 10 new Uniqlo locations include:

NEW ALBANY — Abercrombie & Fitch Co. is taking its 2013 Stars on the Rise back-to-school campaign, featuring a group of up-and-coming actors, to the digital arena with a new mobile app that offers potential shoppers an interactive experience. 

NEW YORK — Macy’s is getting social, and that’s the place to be when reaching out to potential shoppers who are getting ready to go back to school. 

Chicago -- Online grocer Peapod is taking its “virtual grocery store” concept on the road in a new promotional campaign. The company unveiled the concept at commuter rail stations in Chicago and the Northeast less than a year ago,

Peapod, a division of Ahold USA, will field trucks installed with digital billboards of grocery aisles at community recreation centers, coffee sleeves at local cafes, concert venues and other places.  

Seattle – Nordstrom is expanding a trial of marking the items in its stores that receive the most pins on Pinterest with small “P” logos. As reported by BusinessWeek, Nordstrom is taking the pilot from two to 13 stores.

Nordstrom, which has 4.5 million Pinterest followers, gives store associates access to an online dashboard that notifies which items the store has in stock are most pinned in their geographic area. The pilot is expected to conclude later this month.

New York -- Urban Outfitters has signed a lease for 56,730 sq. ft. on three levels at W&H Properties’ 1333 Broadway site, where the retailer will create its innovative new “lifestyle center” concept with new features never before seen from the brand, according to Anthony Malkin, president of Malkin Holdings, which supervises the W&H Properties portfolio.

The retailer will take occupancy in September.  

A carefully designed customer experience is the cornerstone of modern omni-channel customer relationship marketing. Retailers painstakingly craft marketing messages and engagement strategies that a customer will encounter at a specific time, in a specific place, via a specific channel. The experience often has some flexibility built in so it can adapt to individual customer behavior, wants and needs.