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Sports Sponsorships

  • Sears recognizes unsung heroes

    HOFFMAN ESTATES, Ill. -- Sears announced that it has launched the Sears Blue Tool Crew "Do It Together" program to honor unsung heroes who use their tools and talents for the greater good of the community. According to Sears DIT is the national expansion of the "Unsung Heroes: Dads Making a Difference" Father's Day initiative that recognized dads across the country in 2010.  

  • Dario gets it done in downtown St. Pete

    The Target brand was a big winner over the weekend, as Dario Franchitti piloted the number10 car of Target Chip Gansassi Racing to victory in the Honda Grand Prix of St. Petersburg. The race through the streets of downtown St. Petersburg, Fl, consisted of 100 laps over a 1.8 mile, 14 turn course, and the distinctive red and white Target car was featured extensively during television coverage. To watch highlights of the race, click here.

  • Sports Authority named official sponsor of Major League Lacrosse

    BOSTON -- Sports Authority has been named the official partner of Major League Lacrosse, the league announced. 

    Under terms of the agreement, Sports Authority will become the exclusive national sporting goods retailer of the MLL.

  • Victoria's Secret expands PINK MLB line

    COLUMBUS, Ohio  -- Victoria's Secret announced that it has expanded its partnership with Major League Baseball Properties to include 12 new teams for its line of co-branded (VS) PINK merchandise. The spring 2011 collection will feature the Arizona Diamondbacks, Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Tigers, Milwaukee Brewers, Oakland Athletics, 2010 World Series Champion San Francisco Giants, Seattle Mariners, Tampa Bay Rays, Texas Rangers and Washington Nationals.

  • Dick's Sporting Goods a running sponsor this May

    PITTSBURGH -- National Runner's Month is back this May at Dick's Sporting Goods. As part of its celebration of runners, the company announced that it will be a major sponsor at ten premiere running events in metro cities across the country. In addition, the month-long running celebration will be surrounded by a comprehensive marketing program that includes the announcement of three widely respected running ambassadors, a major charity initiative, social and digital media elements along with running specials and promotions throughout May.

  • Maybe she’ll write a song about it

    From win-win to lose-lose. Do enough deals with different celebrities and sooner or later one of them is bound to blow up. That’s what happened to Target last week when entertainer/singer/gay rights advocate Lady Gaga had a change of heart regarding a prior commitment with Target.

  • Shops at Wiregrass hosts “Battle of the Bands” to raise money to fight blood cancer

    The Shops at Wiregrass, in Wesley Chapel, Fla., partnered with the Leukemia & Lymphoma Society to host a Battle of the Bands event in an effort to raise money to fight blood cancer.

    Held Saturday, Feb. 19, the event featured four stages of live music and performances by 24 local bands. Two more fundraising events are planned -- a parade celebration on March 12 and a golf tournament on April 1.

    The Shops at Wiregrass, a Forest City Enterprises property, is a pedestrian lifestyle village featuring shopping, dining and entertainment options.

  • Walmart looks to drive business with NASCAR deal

    BENTONVILLE, Ark.  -- Walmart announced a new relationship with NASCAR to give Walmart customers and race fans new NASCAR branded merchandise and special savings on race tickets available on Walmart.com/NASCAR for select races.  The new retail program, branded "Race Time", is the largest retail promotion in NASCAR's history, according to Walmart, and launches in 1,500 Walmart stores just in time for the start of the season with the 53rd running of the Daytona 500 (FOX, Sunday, Feb. 20 at 1 p.m. ET).

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