Sports Sponsorships

PITTSBURGH — Dick's Sporting Goods announced that it has created a new program to help combat concussions in youth sports.

New York City -- McDonald’s Corp. plans to build the largest restaurant in its system as part of its role as official restaurant of the 2012 Olympic Games in London. The chain has been an Olympics sponsor since 1976.

Speaking in a global webcast on July 20, McDonald's UK CEO Jill McDonald said the planned restaurant will span 32,290 sq.-ft. over two levels, and will have a kitchen four times standard size to accommodate the crowds. The chain says it expects to serve 1.75 million meals during the games, which run from July 27 to Aug. 12, 2012.

Huey Lewis and the News are scheduled to perform a free concert in Fayetteville, Ark. on Sept. 9, in connection with the women’s professional golf tournament known as the Walmart NW Arkansas Championship presented by P&G. The Grammy Award winning entertainer will be performing at the M&M’s/Extra Dickson Street Concert. The 8 p.m. concert will be held in the Walton Arts Center parking lot located at 495 W. Dickson Street in Fayetteville.

With Father’s Day approaching, General Growth Properties has rolled out a mall promotion that invites shoppers to “check in” to their local GGP mall using Foursquare for a chance to win a trip to the 82nd MLB All-Star Game at Chase Field in Phoenix.

When shoppers “check-in” through Foursquare, they receive a link to enter the sweepstakes, which includes four tickets to the MLB All-Star Game on July 12, $1,000 in Shop Etc. Mall Gift Cards and a hotel stay and golf outing at the AAA Four-Diamond, all-suite Arizona Grand Resort.

SALT LAKE CITY — Overstock.com has announced the unveiling of the O.co Coliseum, the new name of the Oakland-Alameda County Coliseum, home to the NFL Oakland Raiders and the MLB Oakland Athletics. The O.co Coliseum signage will make its debut on June 7 when U2 performs in the facility.

According to Overstock.com, the company is using the naming of the coliseum to promote its transition to a .co domain name.

Pittsburgh -- Dick’s Sporting Goods announced Tuesday that it will celebrate the grand opening of its tenth Alabama store, which opened at Jubilee Square in Daphne, Ala.

The chain’s celebration, spanning June 3-5, will feature appearances by college and professional football players and a professional bass angler, as well as a variety of giveaways.
 

Many Walmart shoppers happen to be NASCAR fans, so it makes sense that the retailer would host exclusive events around big races in key markets.

In Charlotte, N.C., and Dover, Del., select Walmart stores will offer customers the chance to check out racing simulator machines and stock car displays and enjoy special driver appearances throughout the month of May.

GOODLETTSVILLE, Tenn. -- Dollar General have announced their partnership to increase awareness of autism and raise funds for autism research and advocacy during Autism Awareness Month in April.

“This disorder affects many of our customers and we are proud to help fund research for the cause,” said Rick Dreiling, chairman and CEO of Dollar General.