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Sports Sponsorships

  • Skechers scores with Montana deal

    MANHATTAN BEACH, Calif. — Skechers will once again feature Hall of Fame quarterback in its campaign for its "Relaxed Fit" footwear. Montana’s spot will follow Mark Cuban’s televised launch of the brand, and will be followed by Tommy Lasorda’s own unique Relaxed Fit commercial in 2013, as part of a triple sport celebrity campaign for the new men’s comfort footwear collection.

  • PepsiCo’s Dew brand commits to New Orleans

    PepsiCo’s Mountain Dew executives and recording artist Lil Wayne this week opened a new skate park in New Orleans made possible by funding from the beverage brand.

    The skate park is located in the city’s Ninth Ward, a region that gained infamy following devastating flooding after Hurricane Katrina in 2005. The skate park is a key component of a social media, brand building initiative known as DEWeezy that was announced in March of this year and offers Dew fans an opportunity to create a television commercial featuring Lil Wayne.

  • NFL player popularity revealed at Dick’s

    The nation’s leading sporting goods retailer has introduced a ranking system that shows football fans how sales of their favorite player’s jersey stacks up against the competition.

    It is a clever strategy and feeds into NFL fans fantasy league obsession for statistics and provides Dick’s a lever to heighten shopper engagement and drive sales of big ticket, high margin apparel items that typically retail for upwards of $100.

  • Degree Women, sports broadcaster Andrews celebrate strong women

    ENGLEWOOD CLIFFS, N.J. — Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.

    Andrews will share her Unapologetically Strong story on Facebook and encourage others to accomplish their own personal triumphs.

  • Smuckers, Yamaguchi team up for photo contest

    ORRVILLE, Ohio — Smuckers brand Uncrustables has teamed up with Olympic Gold Medal Figure Skater, Kristi Yamaguchi, for the Unstoppable Family Photo Contest. The winner will receive $15,000 check toward an unstoppable family adventure and a year's supply of Uncrustables sandwiches.

    From now through Nov. 1, parents can go to www.uncrustables.com to submit a photo showing where their families enjoy Smucker's Uncrustables sandwiches in their unstoppable family adventures with a brief caption.

  • Duracell, Patrick Willis tell consumers 'Trust Your Power'

    BETHEL, Conn. — Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand's Trust Your Power program, which aims to encourage fans to follow their dreams.

  • OfficeMax title sponsor of Chicago green event

    The OfficeMax Green Tie Ball will be held this weekend to raise funds for the beautification of Chicago.

    The retailer on Thursday morning disclosed it was the title sponsor of the 21st annual event being held Saturday, September 15. The event is hosted by nonprofit organization Chicago Gateway Green, which is dedicated to greening and beautifying Chicagoland's expressways, gateways and communities. OfficeMax has a strong business presence in the Chicagoland area between its headquarters in Naperville and 45 stores and two distribution facilities.

  • Are you ready for some Snickers?

    Football fans and chocolate aficionados can satisfy both cravings this season at Walmart thanks to an initiative with Mars Chocolate North America.

    The candy company teamed up with Walmart to offer a 40 ounce bag of Snickers limited edition NFL Minis in which product wrappers feature logos of all 32 NFL teams.

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