Sports Sponsorships

EDEN PRAIRIE, Minn. — Supervalu announced that it has committed $1 million to sponsor 1,542 youth sports teams in markets where its Acme, Albertsons, Cub Foods, Farm Fresh, Jewel-Osco and Shaws/Star Market stores operate. 

MINNEAPOLIS — Target announced that it will retain the naming rights for the Target Center, which is home to the Minnesota Timberwolves, through a three-year extended agreement with AEG Facilities, which manages the stadium, and the Timberwolves. Under the new agreement, Target will have naming rights for the stadium through 2014. 

SAN BERNARDINO, Calif. — Stater Bros. Supermarkets, which operates 167 stores in Southern California, announced that it will be the title sponsor of the largest car show on the West Coast as well as the largest Supermarket Chain sponsored event in America.  

The Stater Bros. Route 66 Rendezvous will be held from Thursday, Sept. 15 through Sunday, Sept. 18 along the historic streets of downtown San Bernardino.  This is the 15th straight year that Stater Bros. has been the title sponsor.

BOCA RATON, Fla. — Office Depot has announced the two small business finalists in its annual “Official Small Business of NASCAR, Courtesy of Office Depot” sweepstakes.

HOFFMAN ESTATES, Ill. — Kmart announced that Roger Mason, Jr. of the New York Nets and Deion Branch of the New England Patriots will be featured in the company's social campaign for Protege, the company's exclusive footwear and apparel collection.

NEW YORK — Gap’s Old Navy unit rolled out more than 1,000 sports-oriented store-within-stores Tuesday, selling branded goods of more than 70 Division I schools, as well as National Football League teams.

The Super Fan Nation in-store concepts are being launched with a seven-figure marketing campaign that will include advertising at college stadiums and arenas, in-store appearances by college bands, cheerleaders and mascots, and a 10-day national television advertising campaign.

New York City -- Gap’s Old Navy unit will roll out more than 1,000 sports-oriented store-within-stores on Tuesday, selling branded goods of more than 70 Division I schools, as well as National Football League teams.

The Super Fan Nation in-store concepts are being launched with a seven-figure marketing campaign that will include advertising at college stadiums and arenas, in-store appearances by college bands, cheerleaders and mascots, and a 10-day national television advertising campaign.

PITTSBURGH — Dick's Sporting Goods announced that it has created a new program to help combat concussions in youth sports.

New York City -- McDonald’s Corp. plans to build the largest restaurant in its system as part of its role as official restaurant of the 2012 Olympic Games in London. The chain has been an Olympics sponsor since 1976.

Speaking in a global webcast on July 20, McDonald's UK CEO Jill McDonald said the planned restaurant will span 32,290 sq.-ft. over two levels, and will have a kitchen four times standard size to accommodate the crowds. The chain says it expects to serve 1.75 million meals during the games, which run from July 27 to Aug. 12, 2012.

Huey Lewis and the News are scheduled to perform a free concert in Fayetteville, Ark. on Sept. 9, in connection with the women’s professional golf tournament known as the Walmart NW Arkansas Championship presented by P&G. The Grammy Award winning entertainer will be performing at the M&M’s/Extra Dickson Street Concert. The 8 p.m. concert will be held in the Walton Arts Center parking lot located at 495 W. Dickson Street in Fayetteville.