Sports Sponsorships

CINCINNATI — As part of its "My Story. Our Flag." project, Tide unveiled a special flag — created in honor of Team USA — in New York's Bryant Park on Tuesday.

The 117-ft.-by-52-ft. flag, a larger-than-life artistic rendition of the American flag, features nearly 1,500 stories collected from Tide's Facebook and Twitter followers. Each piece of fabric making up the flag was washed in Tide prior to being sewn together, the brand said.

CINCINNATI — Procter & Gamble has announced that Jordyn Wieber, reigning All-Around World Champion, will serve as an ambassador for P&G Beauty brands, including CoverGirl, Head & Shoulders, Olay and Venus.

Wieber will join fellow teammate Alicia Sacramone as P&G Beauty ambassador, expanding on her existing partnership with P&G and the company's sponsorship of Team USA during the London 2012 Olympic Games.

WHITE PLAINS, N.Y. — Heineken USA has promoted Paul Smailes to the position of digital manager Heineken Global. In his new role, Smailes will report to Cyril Charzat, global Heineken brand director, and will be responsible for developing Heineken's digital strategy and enhancing the brand's global competitive market advantage.

M&M's ® is awarding fans with the ultimate upgrade, giving them the best seats at the Kentucky Speedway.

The "Official Chocolate of NASCAR" is giving four fans upgraded, M&M's ® branded lounge-style seats to watch the No. 18 Toyota car driven by Kyle Busch. The fans will also enjoy Sprint Vision handsets, personal servers and M&M's ®.

M&M's ®  will also offer fans the chance to enjoy ungraded seats at NASCAR races in Bristol, N.H. and Charlotte.

 

New York -- Dunkin’ Donuts said Tuesday that New York Giants quarterback Eli Manning will partner with the retailer on a series of advertisements and promotions in the New York metro area over the next three years.
 
To kick off the partnership, Manning will star in a series of Dunkin' Donuts advertisements that will launch during the upcoming football season.
 

The St. Jude Children’s hospital is the beneficiary of a bicycle ride slated for this weekend that wouldn’t be happening without the support of Target.

Motocross champion Ryan Dungey and Target are hosting the MN Major River-to-River Ride with Ryan Dungey on Sunday, July 15, featuring rides of different lengths and skill levels. The ride takes place the day after Dungey competes at Spring Creek in Millville, Minn. as part of the Lucas Oil Pro Motocross Championship.

PITTSBURGH — Dick’s Sporting Goods plans to open a new format focused on runners later this summer.

The new concept called True Runner will be located on Walnut Street in an affluent area of Pittsburgh known as Shadyside, the company said. Dick’s offered no additional details on the opening date, store size or product assortment, but it is clear from the limited comments made by a company executive that the store will focus on running enthusiasts.

Target couldn’t have written a better script for last weekend’s Indianapolis 500, won by Dario Franchitti in the number 50 Target Honda.

Fans of the IndyCar racing series know that Franchitti’s Honda normally bears the number 10, but in recognition of Target’s golden anniversary the car and his uniform bore the number 50. Franchitti had won the Indy 500 on two prior occasions so the fact that he was running well throughout the day was no surprise.