Sports Sponsorships

WHITE PLAINS, N.Y. — Heineken USA has promoted Paul Smailes to the position of digital manager Heineken Global. In his new role, Smailes will report to Cyril Charzat, global Heineken brand director, and will be responsible for developing Heineken's digital strategy and enhancing the brand's global competitive market advantage.

M&M's ® is awarding fans with the ultimate upgrade, giving them the best seats at the Kentucky Speedway.

The "Official Chocolate of NASCAR" is giving four fans upgraded, M&M's ® branded lounge-style seats to watch the No. 18 Toyota car driven by Kyle Busch. The fans will also enjoy Sprint Vision handsets, personal servers and M&M's ®.

M&M's ®  will also offer fans the chance to enjoy ungraded seats at NASCAR races in Bristol, N.H. and Charlotte.

 

New York -- Dunkin’ Donuts said Tuesday that New York Giants quarterback Eli Manning will partner with the retailer on a series of advertisements and promotions in the New York metro area over the next three years.
 
To kick off the partnership, Manning will star in a series of Dunkin' Donuts advertisements that will launch during the upcoming football season.
 

The St. Jude Children’s hospital is the beneficiary of a bicycle ride slated for this weekend that wouldn’t be happening without the support of Target.

Motocross champion Ryan Dungey and Target are hosting the MN Major River-to-River Ride with Ryan Dungey on Sunday, July 15, featuring rides of different lengths and skill levels. The ride takes place the day after Dungey competes at Spring Creek in Millville, Minn. as part of the Lucas Oil Pro Motocross Championship.

PITTSBURGH — Dick’s Sporting Goods plans to open a new format focused on runners later this summer.

The new concept called True Runner will be located on Walnut Street in an affluent area of Pittsburgh known as Shadyside, the company said. Dick’s offered no additional details on the opening date, store size or product assortment, but it is clear from the limited comments made by a company executive that the store will focus on running enthusiasts.

Target couldn’t have written a better script for last weekend’s Indianapolis 500, won by Dario Franchitti in the number 50 Target Honda.

Fans of the IndyCar racing series know that Franchitti’s Honda normally bears the number 10, but in recognition of Target’s golden anniversary the car and his uniform bore the number 50. Franchitti had won the Indy 500 on two prior occasions so the fact that he was running well throughout the day was no surprise.

Juan Pablo Montoya and the Target team fell short of claiming a spot in the Sprint All-Star race at the Sprint Showdown on Saturday night. The No. 42 Target Chevrolet was in contention for a top transferring spot until a mishap in the final segment relegated it to a fifth-place finish.
 

NASCAR fans in Charlotte will have a lot to look forward to this weekend as the city welcomes the Coca-Cola 600.