Sports Sponsorships

The Hershey Company extended and expanded its NCAA Corporate Partner agreement through 2016.

The leading North American chocolate company said it extended its NCAA Corporate Partner agreement with CBS Sports and Turner Sports and signed a new sponsorship deal with IMG College that will give the company a larger presence within collegiate sports.

MOORESVILLE, N.C. -- Lowe’s Companies and the collegiate multimedia, marketing and licensing/brand management firm IMG College announced a national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.
 

Believe in the brand and don’t take on too many partnerships is the advice Olympic gold medalist and long time Target partner Shaun White offered to fellow Olympians enjoying new found celebrity in the wake of the summer games.

NEW YORK — Uniqlo has introduced a new tennis line modeled after the performance apparel worn by top-ranked male professional tennis playe, Novak Djokovic. The line will launch in the United States on Aug. 27 and in other markets around the world at a later date, details of which will be announced in due course.

The Philadelphia chocolate-and-peanut bar that started as a World War I ration is back — even though it didn't really go anywhere. Candy company Just Born announced that it has overhauled its Peanut Chews' brand image to better reflect its roots.

ST. LOUIS — Pitbull, Brad Paisley, Flo Rida and The All-American Rejects, will be among the musical acts to perform at the Bud Light Port Paradise Music Festival, a private two-day concert event in the Bahamas. The concert will take place at Atlantis in Nassau on Saturday, Nov. 17 and on the private island of Coco Cay on Sunday, Nov. 18. 

MINNEAPOLIS — Wheaties is saluting two Olympic gold medalists by touting them on limited-edition boxes of the cereal.

The brand officially unveiled the boxes featuring swimmer Michael Phelps and professional beach volleyball player Misty May-Treanor.

"Michael Phelps and Misty May-Treanor have inspired others to get out and achieve their own personal best," said Jim Wilson, Wheaties marketing. "Wheaties is proud to honor them and to fuel athletes everywhere."
 

800x600 Normal 0 false false false EN-US