Sports Sponsorships

Believe in the brand and don’t take on too many partnerships is the advice Olympic gold medalist and long time Target partner Shaun White offered to fellow Olympians enjoying new found celebrity in the wake of the summer games.

NEW YORK — Uniqlo has introduced a new tennis line modeled after the performance apparel worn by top-ranked male professional tennis playe, Novak Djokovic. The line will launch in the United States on Aug. 27 and in other markets around the world at a later date, details of which will be announced in due course.

The Philadelphia chocolate-and-peanut bar that started as a World War I ration is back — even though it didn't really go anywhere. Candy company Just Born announced that it has overhauled its Peanut Chews' brand image to better reflect its roots.

ST. LOUIS — Pitbull, Brad Paisley, Flo Rida and The All-American Rejects, will be among the musical acts to perform at the Bud Light Port Paradise Music Festival, a private two-day concert event in the Bahamas. The concert will take place at Atlantis in Nassau on Saturday, Nov. 17 and on the private island of Coco Cay on Sunday, Nov. 18. 

MINNEAPOLIS — Wheaties is saluting two Olympic gold medalists by touting them on limited-edition boxes of the cereal.

The brand officially unveiled the boxes featuring swimmer Michael Phelps and professional beach volleyball player Misty May-Treanor.

"Michael Phelps and Misty May-Treanor have inspired others to get out and achieve their own personal best," said Jim Wilson, Wheaties marketing. "Wheaties is proud to honor them and to fuel athletes everywhere."
 

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Las Vegas -- Former Sports Authority chief David Campisi has been named chairman and CEO of Respect Your Universe, a performance apparel company.

BATTLE CREEK, Mich. — Kellogg's is honoring the gold-medal-winning U.S. women's gymnastic team by featuring them on their Corn Flakes cereal box.

Gabby Douglas, McKayla Maroney, Aly Raisman, Kyla Ross and Jordyn Wieber of the "Fierce Five" will be featured on special-edition boxes of Kellogg's Corn Flakes, which will be on shelves this fall.