Sports Sponsorships

PLANO, Texas — Dr Pepper has launched its latest advertising campaign featuring real people and their “one-of-a-kind” stories.

PLANO, Texas — Tostitos surprised 28 U.S. military veterans who have previously served overseas with a special homecoming celebration.

Pepsi announced a multi-faceted partnership with singer, dancer, actress Beyoncé.

The beverage brand first worked with Beyoncé in 2002 and has had a relationship with her ever since. However, Pepsi said the new deal is a true creative and wide-ranging global collaboration that will lead to the development of new content and innovative ways to engage fans, consumers and retailers to benefit both brands.

PORTLAND, Ore. — Columbia Sportswear Company will sponsor three freestyle ski teams during the 2012-13 World Cup season and the 2014 Winter Olympics in Sochi.

Russia completes the trifecta, having signed on with Columbia this year. It joins Canada, which signed up in 2008 and the United States, which signed on last year.

MIAMI — PureFormulas.com, an online health supplement e-retailer, has appointed Daniel Moure as its new CMO.

Walmart and Procter & Gamble have signed on as primary sponsors for LPGA’s tour event in Northwest Arkansas for the next three years.

The event has been a phenomenal success for the region and grown in significance each year by attracting top LPGA talent. Next year, the tournament known officially as the Walmart Northwest Arkansas Championship presented by P&G will be held June 17-23 at the Pinnacle Country Club in Rogers.

NEW YORK — Tecate returns to the ring Saturday, December 8, to sponsor the fourth boxing showdown between Manny Pacquiao and Juan Manuel Marquez.

BOSTON — Gillette and its brand ambassador and Green Bay Packers Pro Bowl linebacker Clay Matthews have kicked off an online debate forum on Gillette’s Facebook page.

With the NFL playoffs just around the corner, NFL fans are invited to show their passion and knowledge of the game for a chance to win weekly prizes and a grand prize trip to Super Bowl XLVII.