Sports Sponsorships

CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

PURCHASE, N.Y. — Pepsi is giving fans a richer Grammy experience by partnering with The Recording Academy and entertainment platform Vevo, to create the "Best New Artist" video series.

The New Hampshire Motor Speedway will be home to the Sylvania 300 NASCAR race for five more years following the renewal of a sponsorship agreement.

North American lighting leader Osram Sylvania said it extended its title sponsorship of the race through 2017 with the operator of New Hampshire’s largest sports and entertainment facility. Osram Sylvania has sponsored the race for the past 10 years.

ASPEN, Colo. — Office Depot has announced its sponsorship of the 2013 X Games in Aspen. 

CANTON, Mass. — Global fitness brand Reebok has entered into a multi-year partnership with Spartan Race that will see Reebok as the title sponsor of the global race series.

Reebok’s titular sponsorship begins with the first race of the season at Vail Lake Resort in Temecula, Calif., on January 26 and 27.

ST. LOUIS — New brands Budweiser Black Crown and Beck’s Sapphire will make their national television debut with 30-second ad spots which will air during Super Bowl XLVII on Sunday, February 3 on CBS, Anheuser-Busch announced.

Wayne, N.J. — Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

The toy retailer teamed up with retired NBA basketball player Shaquille O’Neal, and encouraged customers to “Give Back with Shaq” by making new, unwrapped toy donations in Toys“R”Us and Babies“R”Us stores nationwide, as well as monetary contributions in-store and online.

NEW YORK — Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.