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Sports Sponsorships

  • Duracell, Patrick Willis tell consumers 'Trust Your Power'

    BETHEL, Conn. — Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand's Trust Your Power program, which aims to encourage fans to follow their dreams.

  • OfficeMax title sponsor of Chicago green event

    The OfficeMax Green Tie Ball will be held this weekend to raise funds for the beautification of Chicago.

    The retailer on Thursday morning disclosed it was the title sponsor of the 21st annual event being held Saturday, September 15. The event is hosted by nonprofit organization Chicago Gateway Green, which is dedicated to greening and beautifying Chicagoland's expressways, gateways and communities. OfficeMax has a strong business presence in the Chicagoland area between its headquarters in Naperville and 45 stores and two distribution facilities.

  • Are you ready for some Snickers?

    Football fans and chocolate aficionados can satisfy both cravings this season at Walmart thanks to an initiative with Mars Chocolate North America.

    The candy company teamed up with Walmart to offer a 40 ounce bag of Snickers limited edition NFL Minis in which product wrappers feature logos of all 32 NFL teams.

  • Hershey sweet on college hoops

    The Hershey Company extended and expanded its NCAA Corporate Partner agreement through 2016.

    The leading North American chocolate company said it extended its NCAA Corporate Partner agreement with CBS Sports and Turner Sports and signed a new sponsorship deal with IMG College that will give the company a larger presence within collegiate sports.

  • Lowe’s in deal with IMG College to reach college sports fans via social media channels

    MOORESVILLE, N.C. -- Lowe’s Companies and the collegiate multimedia, marketing and licensing/brand management firm IMG College announced a national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.
     

  • Target Olympic partner shares views on sponsorships

    Believe in the brand and don’t take on too many partnerships is the advice Olympic gold medalist and long time Target partner Shaun White offered to fellow Olympians enjoying new found celebrity in the wake of the summer games.

  • Uniqlo launches Djokovic-inspired tennis line

    NEW YORK — Uniqlo has introduced a new tennis line modeled after the performance apparel worn by top-ranked male professional tennis playe, Novak Djokovic. The line will launch in the United States on Aug. 27 and in other markets around the world at a later date, details of which will be announced in due course.

  • 'Old-school' Peanut Chews is back, with new packaging, ad campaign

    The Philadelphia chocolate-and-peanut bar that started as a World War I ration is back — even though it didn't really go anywhere. Candy company Just Born announced that it has overhauled its Peanut Chews' brand image to better reflect its roots.

  • Bud Light sets sail for cruising music festival

    ST. LOUIS — Pitbull, Brad Paisley, Flo Rida and The All-American Rejects, will be among the musical acts to perform at the Bud Light Port Paradise Music Festival, a private two-day concert event in the Bahamas. The concert will take place at Atlantis in Nassau on Saturday, Nov. 17 and on the private island of Coco Cay on Sunday, Nov. 18. 

  • Wheaties honors Phelps, May-Treanor with limited-edition boxes

    MINNEAPOLIS — Wheaties is saluting two Olympic gold medalists by touting them on limited-edition boxes of the cereal.

    The brand officially unveiled the boxes featuring swimmer Michael Phelps and professional beach volleyball player Misty May-Treanor.

    "Michael Phelps and Misty May-Treanor have inspired others to get out and achieve their own personal best," said Jim Wilson, Wheaties marketing. "Wheaties is proud to honor them and to fuel athletes everywhere."
     

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