Sports Sponsorships

Target added to its roster of action sports athletes recently with the signing of Canadian freeskier Rosalind Groenewoud.

According to Target, she is affectionately recognized by many simply as Roz G and is known for her amplitude and large variety of tricks. Widely considered to be one of the most influential halfpipe skiers in the world she joins eight other elite action sports athletes representing Target.

MOORESVILLE, N.C. — Lowe’s is donating $1 million to disaster relief and rebuilding efforts in communities affected by Hurricane Sandy. Lowe’s will work with its national nonprofit partners to provide both immediate and long-term support to local communities across the Northeast.

HERZOGENAURACH, GERMANY — Adidas has named Justin Bieber as the face of its Neo label.

As part of his two-year agreement with Adidas, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front Neo's seasonal campaigns under its "Live Your Style" positioning, with spring/summer 2013 to debut in February.

WAYNE, N.J. — Toys"R"Us has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. The company has once agained teamed up with Shaquille O'Neal to encourage customers to "Give Back with Shaq."

TOWSON, Md. — Black and Decker is partnering with Richard Petty Motorsports and NASCAR Sprint Cup Series driver Marcos Ambrose. The Black and Decker branded No. 9 Ford Fusion will race at four primary races: Kansas on Oct. 21, Martinsville on Oct. 28, Phoenix on Nov. 11 and Homestead-Miami on Nov. 18.

The Budweiser brand raised $2.5 million for military families during Major League Baseball’s recently ended regular season as part of a program called, "Walk-off a Hero."

PITTSBURGH — Dick's Sporting Goods is partnering with a group of current professional football players who have had life experiences with breast cancer, as part of its campaign for National Breast Cancer Awareness month. Denver linebacker Von Miller, New England wide receiver Wes Welker and other gridiron stars will promote the "Sport Your Support" campaign and "Endless Ribbon" initiative via public relations and social media.

MANHATTAN BEACH, Calif. — Skechers will once again feature Hall of Fame quarterback in its campaign for its "Relaxed Fit" footwear. Montana’s spot will follow Mark Cuban’s televised launch of the brand, and will be followed by Tommy Lasorda’s own unique Relaxed Fit commercial in 2013, as part of a triple sport celebrity campaign for the new men’s comfort footwear collection.

PepsiCo’s Mountain Dew executives and recording artist Lil Wayne this week opened a new skate park in New Orleans made possible by funding from the beverage brand.

The skate park is located in the city’s Ninth Ward, a region that gained infamy following devastating flooding after Hurricane Katrina in 2005. The skate park is a key component of a social media, brand building initiative known as DEWeezy that was announced in March of this year and offers Dew fans an opportunity to create a television commercial featuring Lil Wayne.

The nation’s leading sporting goods retailer has introduced a ranking system that shows football fans how sales of their favorite player’s jersey stacks up against the competition.

It is a clever strategy and feeds into NFL fans fantasy league obsession for statistics and provides Dick’s a lever to heighten shopper engagement and drive sales of big ticket, high margin apparel items that typically retail for upwards of $100.