Sports Sponsorships

Abilene, Texas -- Sam’s Club will open a 136,000-sq. ft. relocated club today in Abilene, Texas. Mayor Norm Archibald and the Abilene Chamber of Commerce Redcoat Committee are scheduled to attend the grand opening.

WOONSOCKET, R.I. — CVS and the Boston Red Sox teamed up at Fenway Park to hold a special batting camp for veterans from across New England. The event celebrated the Fourth of July and honored disabled military veterans.

SAN FRANCISCO — Banana Republic has been named the formal attire supplier for Oracle Team USA as it defends its title at the 34th America's Cup in San Francisco Bay in Sept.

BALTIMORE — Under Armour is going back to its roots — grassroots football, that is — in its latest global marketing campaign. Things kick off with a 60-second spot called, "Ready for August," which will serve as the centerpiece of phase two of the I Will campaign.

The commercial will be broadcast July 15 on Fox during the 2013 MLB All-Star Game Home Run Derby, and is viewable on YouTube now.

The MillerCoors company is giving away a 2013 Ford Fusion SE as part of an innovative Facebook campaign targeting NASCAR fans to promote responsible consumption of alcoholic beverages.

Easley, N.C. -- The new 138,000-sq.-ft. Sam’s Club in Easley Town Center Easley, N.C., celebrated its grand opening on June 27. Mayor Bagwell and Chamber of Commerce president Cindy Hopkins attended.

As part of the continuing celebration, University of South Carolina running back George Rogers will sign autographs on June 29.

Dick’s Sporting Goods has partnered with IMG academy to develop an innovative new digital training platform to help the retailer drive increased engagement with athletes looking to achieve peak performance.

FORT WORTH — One doesn’t normally associate social media with Dickies, but the global workwear maker is teaming up with pitcher R. A. Dickey to launch a contest on Facebook and using the social media site to extend its reach.

The contest, called Built to Work, recognizes the dedication and contributions of blue-collar workers from all walks of life — that is, the target consumer which Dickies aims to outfit with its apparel.