Social Media

The TikTok social media network is helping shoppers on its e-commerce site locate items that have been vetted by other customers.

Dick’s Sporting Goods is broadening the scope of its influencer initiative by opening it to employees and the general public.

Chipotle is leveraging two major social platforms as part of its effort to gamify its "Big Game" promotional activities.

The already crowded digital payment space is gaining a major new entrant as Elon Musk's X makes its first move into financial services.

Sephora U.S. is reaching out to consumers via a three-part documentary on a major streaming platform that examines the links between beauty and music.

The world's largest retailer-owned hardware cooperative is rolling out a new subscription offering, regardless of how long winter lasts.

A survey of young male consumers indicates dissatisfaction with the content and impact provided by social media influencers.

Walmart is taking another step into its rapidly growing metaverse commerce initiative.