Social Media

Wayfair Inc. is once again teaming with the first "American Idol" winner and adding new celebrities including a former NBA star for its spring promotion.

Saks Fifth Avenue is partnering with a Peacock streaming series on custom window displays and a digital promotion of curated show-themed items.

Rating one type of music over another is subjective, except when it comes to ranking which genres are most likely to drive TikTok users to shop.

Retailers can follow the examples of some of this year’s nominees to the Rock & Roll Hall of Fame to maximize the value of their technology efforts.

The TikTok social media network is helping shoppers on its e-commerce site locate items that have been vetted by other customers.

Dick’s Sporting Goods is broadening the scope of its influencer initiative by opening it to employees and the general public.

Chipotle is leveraging two major social platforms as part of its effort to gamify its "Big Game" promotional activities.

The already crowded digital payment space is gaining a major new entrant as Elon Musk's X makes its first move into financial services.

Sephora U.S. is reaching out to consumers via a three-part documentary on a major streaming platform that examines the links between beauty and music.

The world's largest retailer-owned hardware cooperative is rolling out a new subscription offering, regardless of how long winter lasts.