Shein opens curated online fashion storefronts
Shein is providing shoppers assortments tailored to specific styles and aesthetics.
The Chinese-founded, Singapore-based global online fast-fashion giant is launching "Trend Stores," a collection of curated digital storefronts. Each Trend Store is built around a distinct fashion aesthetic.
Customers can search for each store by name or genre on the Shein site or app. Trend Stores include:
Serve Party
The Missguided and Shein Bae storefronts offer apparel items for parties and events such as bodycon dresses, sequins, cutouts, and silhouettes.
City Sleek
The Anewsta and MOTF storefronts offer sophisticated urban clothing items.
Resort Ready
The ENCHNT and Travachic storefronts offer vacationwear, including beach and evening apparel.
Street Scene
The MUSERA and Shein Icon storefronts provide streetwear items.
Effortless Ease
The Dazy Weekend and Shein Mod storefronts provide relaxed, everyday apparel. Dazy Weekend adds details and silhouettes to everyday looks, while Shein Mod offers retro pieces.
"Fashion lovers, get ready to find endless options for every aesthetic," said Shein. "Shein is making shopping even more seamless with the launch of Trend Stores, a collection of curated online fashion storefronts designed to match every style. Whether the mood calls for sleek sophistication, statement-making party looks, or effortlessly cool streetwear, Shein’s Trend Stores offer a shortcut to the perfect wardrobe."
Customers can tag Trend Stores purchases at @shein_us and using #SHEINtrends on social media.
In another effort to promote product assortments curated around specific aesthetic themes, Shein launched a 90-minute livestream, "Shein Live: Front Row," hosted by influencers Renee Ariel and Julissa Bermudez, in September 2024.
[READ MORE: Shein kicking off fall/winter season with promotional livestream]
The livestream was streamed across the Shein Facebook, X, YouTube and Instagram accounts, as well as via the Shein app, and featured six real-life Shein customers modeling on the runway for the first time across five collections: Winter Edge, Effortlessly Casual, Keep Cool, Cozy Chic, and Modern Elegance.
Headquartered in Singapore, Shein is a global fashion and lifestyle online retailer, offering Shein-branded apparel and products from a global network of vendors, all at discount prices.
