Social Media

A grocery technology company and a beauty brand popular with Gen Z are both integrating different parts of their operations with a visual-oriented social platform.

The TikTok social media network is helping shoppers on its e-commerce site recognize reputable sellers.

Members of the MyMcDonald’s Rewards program can exchange points for a Snapchat+ subscription.

Lowe’s Companies Inc. is helping creators share DIY content, including one of the most famous influencers of them all.

Walmart Inc. is effectively managing millions of mentions per year across disparate social media networks.

When browsing online, traditional search engines are becoming a second thought for younger consumers.

Urban Outfitters is launching a new omnichannel platform, including pop-up activations, designed to support Gen Z students throughout their college careers.

eBay continues enabling sellers to enhance their product listings with artificial intelligence solutions.

QVC will spotlight women influencers and celebrities during an upcoming promotional event with TikTok.

Pinterest is expanding the virtual search capabilities of its platform.