Why retailers are engaging shoppers on SnapchatYour kids are probably on Snapchat, and your competitors are definitely checking it out. American Eagle teams with Sydney Sweeney for interactive fall campaignAmerican Eagle is partnering with a rising Gen Z celebrity and influencer to promote its fall jeans collection. Chipotle teams with Snapchat on augmented reality guacamole promotion Chipotle Mexican Grill is integrating real avocados into a new campaign featuring Snapchat augmented reality filters. Survey: Consumers aim to balance sales, saving money during Prime Day Limited-time deals, social media apps and online tools are having an influence on consumers' shopping during Amazon’s four-day Prime Day event. Deloitte: Back-to-school spending to hit $30.9 billion Despite ongoing concerns about tariffs, consumer spending on back-to-school items is expected to remain roughly steady compared to a year ago. Urban Outfitters, HGTV debut dorm makeover contest on Pinterest A leading apparel retailer popular among Gen Z and millennials is partnering with a home improvement channel to launch a dorm room makeover contest. Bob’s Discount Furniture launches social reality series Bob’s Discount Furniture is stepping up its social media promotional activities. Roblox users make purchases in-game and in real life A new survey indicates most Roblox users spend money on the platform, which often translates into physical purchasing. Survey: Majority of consumers regret past social media purchases Social media is a key driving force of consumer overspending, according to a new survey. Instacart, E.l.f. Cosmetics enter partnerships with Pinterest A grocery technology company and a beauty brand popular with Gen Z are both integrating different parts of their operations with a visual-oriented social platform. First Previous 4 5 6 7 8 Next Last
