Albertsons introduces three new retail media channels Brand partners of Albertsons Companies have new ways to engage customers and access to limited-time curated advertising packages. Best Buy brings back 'spokeshologram,' teams with NBC in NFL promoBest Buy Co Inc. will once again feature a "spokeshologram" and also add influencer content in a joint football campaign with NBC. EXCLUSIVE: Here’s what drives impulse online purchases A new survey reveals the tactics, products, platforms and times of day that help trigger online shoppers to buy products without planning. How next-gen tech can help retailers avoid branding flops Branding efforts are always tricky, but advanced technology solutions can help retailers avoid the negative impacts of a brand-related misfire. Survey: Ads key for shoppers' back-to-school purchasing decisions Time and place are crucial when it comes to targeting shoppers with back-to-school ads. Why retailers are engaging shoppers on Snapchat Your kids are probably on Snapchat, and your competitors are definitely checking it out. American Eagle teams with Sydney Sweeney for interactive fall campaign American Eagle is partnering with a rising Gen Z celebrity and influencer to promote its fall jeans collection. Chipotle teams with Snapchat on augmented reality guacamole promotion Chipotle Mexican Grill is integrating real avocados into a new campaign featuring Snapchat augmented reality filters. Survey: Consumers aim to balance sales, saving money during Prime Day Limited-time deals, social media apps and online tools are having an influence on consumers' shopping during Amazon’s four-day Prime Day event. Deloitte: Back-to-school spending to hit $30.9 billion Despite ongoing concerns about tariffs, consumer spending on back-to-school items is expected to remain roughly steady compared to a year ago. First Previous 4 5 6 7 8 Next Last
