Exclusive Q&A: Francesca’s sees back-to-school as holiday foundationFrancesca’s Holdings Corp. bases success during the holiday season on performance with back-to-school shoppers. buybuy Baby welcomes new parents with omnichannel initiativebuybuy Baby is expanding resources in stores and online for new parents. Neiman Marcus opens shoppable virtual footwear showroom Neiman Marcus Group is partnering with digital media platform Hypebeast to promote exclusive footwear from 11 luxury brands. Camp hires former HBO marketing chief; plans to ramp up expansion Camp has brought on a marketing veteran to help lead it into the next phase of growth. Ikea debuts 24-hour online festival showcasing homes A global furniture giant is offering a combination of virtual home tours and live musical performances as part of a daylong promotional event. Survey: 36% of holiday shoppers to increase spending, highest number since 2018 Another study is forecasting a record holiday for retailers — and cautions them to pay attention to consumers’ changing habits around media consumption. Teen apparel retailer debuts gender-neutral brand Pacsun is launching its first fully dedicated gender-neutral apparel collection, Colour Range. Chipotle enhances partnership with top influencers Chipotle Mexican Grill is launching a new program to promote closer branding collaboration with leading creators of social content. Petco offers pet owners free virtual training Petco Health and Wellness Company Inc. is introducing a free virtual training seminar intended to help customers facing new post-pandemic routines. Banana Republic repositions with reinvented stores, product, experiences Banana Republic’s repositioning is reflected in its fall campaign, called “The New Look.” First Previous 57 58 59 60 61 Next Last