Super Bowl consumer spending down

Fewer repeat watchers, fewer gatherings and less planned spend — welcome to Super Bowl LV.

Thirty-eight percent of consumers will spend less on Super Bowl-related items this year, according to a survey by data and tech company Ninety-one percent of past Super Bowl watchers plan to watch it again this year. But 9% of past Super Bowl watchers don't plan to watch the game, up significantly from 1% in 2020.

The survey also revealed that Super Bowl viewing habits will be different this year amid the pandemic. Highlights are below.

• Nearly three-fourths (72%) plan to watch at home alone, or with members of their household, up from 53% in 2020.

• Fourteen percent plan to watch at a gathering with members outside of their household, down from 39% last year.

• Nearly all (91%) of Super Bowl watchers plan to purchase food or drink for the game. But only 15% of respondents indicate they plan to spend more on food or drink for the game. In contrast, 38% will spend less on food and drinks, with 29% planning to reduce spend, and 9% not making any purchases for this year's game.