Hot Topic launches livestream shoppingA specialty mall retailer of officially licensed entertainment and music merchandise is joining a hot interactive commerce trend. Nordstrom joins in-house media ranks with Walmart, Target, Best BuyAn upscale department store retailer is the latest retailer to launch its own media company. American Eagle takes marketing into the metaverse American Eagle Outfitters Inc. is spreading its wings into Roblox and flying higher with Snapchat as part of its spring campaign. Lowe’s combines education and shopping in new livestreams Lowe’s Companies Inc. is targeting first-time millennial homeowners with an instructional livestream series that includes an e-commerce component. Amazon targets fake reviews with new lawsuits Amazon is stepping up efforts to prevent bogus product reviews from being posted on its site. Authentic Brands Group acquires majority stake in David Beckham brand Authentic Brands Group is adding another brand to its ever-expanding portfolio. Walmart continues aggressive livestream shopping growth Walmart is partnering with yet another livestream shopping platform. Staples introduces new 'squad' for remote workers Move aside, geeks, Staples has a new squad that is all about style. Survey: Social shopping comes of age Retailers that do not engage in social commerce may want to jump-start their efforts to get involved. Mobile e-commerce platform Wish rolls out shoppable video One of the world’s largest e-commerce platforms is entering the rapidly-growing shoppable video space. First Previous 51 52 53 54 55 Next Last
