Forever 21 hires social influencers for livestream events at scaleA fast fashion retailer is speeding up the process of locating and signing social media influencers to host livestream shopping sessions. CSA Exclusive: Kroger Precision Marketing gives shoppers ads they wantKroger’s retail media business is designed to maximize advertising effectiveness by responding to individual customer needs. Walmart unveils new Gap Home brand with social media event Walmart is launching its new Gap-branded line with a livestream shopping event. Facebook makes shopping more accessible, targeted Facebook is bringing its Facebook Shops online storefront feature to more places, and personalizing the ads customers are served. Chipotle races into video game promotions Chipotle Mexican Grill is the latest retailer to embrace video games as a means of engaging customers and building loyalty. 10 Actions Small Brands Can Take for Amazon Prime Day Success Amazon Prime Day is upon us. Levi’s curates non-binary styles for Afterpay offering A leading denim company is among the first brands to sell items in the Afterpay “GenderFree Shop.” Gen Z-focused e-commerce platform joins livestream party Verishop intends to draw young shoppers with an app-based livestream shopping offering. DoorDash ‘goes to the dogs’ in partnership with PetSmart A leading specialty pet retailer is further expanding the reach of DoorDash into the pet supply vertical. E-commerce is not a game – but games can become e-commerce Video games are emerging as a mainstream channel for online consumer engagement, and even sales. Macy’s fireworks will be live in ‘epic celebration’ One of summer’s most iconic events is returning after being hijacked last year by the pandemic. Survey: Gen Z consumers trust Instagram influencers Gen Z consumers show particular interest in Instagram when it comes to social media influencer content. First Previous 52 53 54 55 56 Next Last
