Advertisement
07/20/2021

Verishop goes where Gen Z is - Snapchat

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture

A youth-focused e-commerce retailer is creating a digital experience within a Gen Z-friendly social platform.

Verishop and Snap Inc. are launching Verishop Mini: a curated shopping experience available exclusively within Snapchat. Debuting July 20, Verishop Mini allowing consumers to discover and shop select fashion and beauty products, all without leaving the Snapchat app. 

[Read more: Amazon’s newest competitor has youthful edge]

The curated store, accessible through Snap’s rocket icon within chat and search, will feature a rotating selection of cult-favorite fashion labels including Ganni, Faithfull the Brand, Labucq, The Line by K, Dannijo, Frankie’s Bikinis, Bebe, Richer Poorer, and Fifth & Ninth; and beauty brands including Kosas, R+Co, Blume, EXA, and Saie. 

Snapchatters can shop their “mood” via 10 themed categories, created exclusively for Verishop Mini. Moods include Free Spirited, Mid-Century Modern, and High Glam. Minis integrate directly with the Snapchat chat feature, enabling shoppers to share favorites in real time with friends.

Additionally, Snapchatters will have the chance to virtually sample popular beauty products and accessories available from Verishop through Snap’s new augmented reality (AR) try-on experiences. Users can see how they look in five shades of Kosas Wet Lip Oil Gloss, and virtually try-on select styles and colors of Fifth & Ninth sunglasses. The AR shopping lenses are located on Verishop’s Snapchat profile, and are accessible in the filter carousel in Snapchat’s main camera.

"Verishop is a new kind of shopping platform, offering easy discovery of unique products through an entertaining shopping experience. We're passionate about helping independent brands be successful and building features to help these brands connect with the consumer,” said Verishop co-founder & CEO Imran Khan. “We're excited to introduce Verishop to the Snap community, and will continue to extend our platform, as we have with this partnership."

“Our Minis platform offers an exciting new way for Verishop to create a socially-driven e-commerce experience inside of Snapchat,” said Alston Cheek, director of platform partnerships at Snap Inc. "The Verishop Mini makes it easy and fun for our community to shop fashion and beauty favorites expertly curated just for them, right alongside their friends on Snapchat.”