Social Media

Lowe’s Cos. Inc. is welcoming fall with a new promotion that will provide selected consumers with funding and expert assistance for outdoor projects.

More than half of Rue 21’s Black and Hispanic GenZ customers intend to spend more on clothing — nearly 20% more — this year than last, when compared to white customers.

An online cannabis marketplace is easing mobile purchases and expanding into a content venture that includes NBA star Kevin Durant.

Old Navy has launched a major initiative that puts its own spin on inclusive sizing.  

Cost reigns supreme as the top factor for parents in deciding where to shop for back-to-school and two retailers far outstrip all the competition.

Indochino has expanded its customer demographic and increased its average order value since enabling customers to buy now, pay later.

Pinterest continues adding e-commerce features.

Twitter is testing a dedicated space at the top of a profile where businesses can showcase products.

Express Inc. is turning its influencer marketing program into a full-fledged social commerce platform. 

A vast majority of back-to-school consumers will shop both in-store and online, and almost two-thirds have already started.