Social Media

New York City -- Almost 80% of respondents in a national survey of moms’ shopping habits said that the recession has permanently altered their shopping habits, inducing overall cuts in spending by purchasing items on sale and using coupons. The survey was conducted by the online shopping site Totsy.

HOFFMAN ESTATES, Ill. -- An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.

Described as a marketing platform including social media and online video clips, The Sears Turf Wars campaign brings Lowe's and Home Depot into the picture.

CHICAGO -- Wrigley's announced that is offering fans of its Extra sugar-free gum product the chance to create and purchase personalized packs featuring their photos and designs via the company's first-ever custom-packaging offer, MyExtra.  Consumers can visit www.MyExtraGum.com and upload photos and messages to celebrate and remember a variety of occasions such as weddings, baby showers, birthdays and vacations.

Redmond, Wash. -- Eddie Bauer and PlayNetwork have announced the launch of the Eddie Bauer Emerging Artist Program.

“The Eddie Bauer Emerging Artist Program was born from the spirit of adventure and discovery inherent in the First Ascent and Eddie Bauer brands,” said Kirsten Kinkead, multimedia producer at Eddie Bauer. “PlayNetwork is the ideal partner for this program because they have a true understanding of our core values and will translate that into media experiences that resonate with our customers.”

PITTSBURGH -- National Runner's Month is back this May at Dick's Sporting Goods. As part of its celebration of runners, the company announced that it will be a major sponsor at ten premiere running events in metro cities across the country. In addition, the month-long running celebration will be surrounded by a comprehensive marketing program that includes the announcement of three widely respected running ambassadors, a major charity initiative, social and digital media elements along with running specials and promotions throughout May.

MINNEAPOLIS -- After all the flak it got for its political contributions -- even losing a deal with Lady Gaga over it -- Target this year was still recognized as one of the world's most ethical companies.

FORT MYERS, Fla. -- Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.  

NEW YORK — In what appears to be a case of back-pedaling to alleviate concerns of her devoted fanbase, Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.