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Wrigley chews on a custom-packaging idea
CHICAGO -- Wrigley's announced that is offering fans of its Extra sugar-free gum product the chance to create and purchase personalized packs featuring their photos and designs via the company's first-ever custom-packaging offer, MyExtra. Consumers can visit www.MyExtraGum.com and upload photos and messages to celebrate and remember a variety of occasions such as weddings, baby showers, birthdays and vacations.
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Eddie Bauer and PlayNetwork launch Emerging Artist Program
Redmond, Wash. -- Eddie Bauer and PlayNetwork have announced the launch of the Eddie Bauer Emerging Artist Program.
“The Eddie Bauer Emerging Artist Program was born from the spirit of adventure and discovery inherent in the First Ascent and Eddie Bauer brands,” said Kirsten Kinkead, multimedia producer at Eddie Bauer. “PlayNetwork is the ideal partner for this program because they have a true understanding of our core values and will translate that into media experiences that resonate with our customers.”