Toys “R” Us Launches Toy Safety Site

New York City, Toys "R" Us has launched a toy safety Web site that includes information about its safety procedures and specific recall information.

The company expanded its efforts to inform shoppers of the latest toy recalls after various Chinese-made toys were recalled this summer due to unsafe levels of lead paint.

Toys "R" Us also said it is introducing an e-mail notification system for recalls and adding bilingual recall notices.