Meijer launches private label video contest

GRAND RAPIDS, Mich. Taking advantage of the popularity of user-generated content, Meijer has announced a new "Make Your Own Video" contest, where students and consumers are invited to make their own commercials for the stores various private label brand.

The contest is divided into two categories, one for students and one for consumers. Students can enter their submissions as a class project and have the chance to win one of five cash prizes for their school, with a grand prize of $2,500 and a first prize of $1,000. A total of four prizes will be awarded for student entries. For consumer entries, the company is offering five grand prizes - $1,000 in Meijer gift cards. Submissions are due by Dec. 27.