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Report: New apps and mobile devices drive online shopping decisions back into stores
New York City -- New shopping apps, mobile technologies and social media rewards are moving buying decisions back into the stores, according to WSL/Strategic Retail. The finding are part of the company’s Buzz to Buy 2.0 trend report, its second annual survey measuring how the power of Social Media and online information are impacting buying decisions.
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Wal-Mart unveils first social networking app
Bentonville, Ark. -- Wal-Mart Stores Inc. said Wednesday it has debuted a social networking application, calling it Shopycat.
The app uses Facebook data to recommend gifts to consumers, on the company's Facebook page. It is one of the first products to roll out of @Walmartlabs, a unit of the company charged with developing social-networking and mobile technologies for the retailer.