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  • Home Depot builds how-to video series with Martha Stewart

    Martha Stewart Living and The Home Depot have teamed up for a new video series launching April 25.

    The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha Stewart Video Hub, Homedepot.com, Aol.com, and Yahoo Screen. 

    The videos will fall into two categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY "how-to" questions:

  • Gander Mountain aims for gun safety with web initiative

    ST. PAUL, Minn. — Shortly after announcing the opening of its first firearms store in Minnesota, Gander Mountain came out with a new online and social media initiative aimed at promoting responsible gun ownership.

    As part of its “With Rights Comes Responsibility; Secure Your Firearms” initiative, Gander Mountain today launched www.ResponsibilityPledge.com, where firearms owners and those thinking of becoming an owner can take a pledge of personal responsibility.

  • P&G to sponsor Hispanic trends event

    MIAMI BEACH, Fla. — Hispanicize 2013, the annual Latino trends event, has announced Procter & Gamble as the official presenting sponsor for this year's event taking place in Miami Beach from April 9 to 13. This is P&G's first year as the presenting sponsor of the Hispanicize event.

  • Social media fans land on Target site

    Jen Coleman and Laura Wiertzema are such big fans of Target they created a blog on Tumblr called "Target Does It Again," and regularly post photo on Instagram. The company took notice this week.

  • Walmart teams with top grocery suppliers to fight hunger

    BENTONVILLE, Ark. — Walmart and leading grocery suppliers, including Campbell's Soup, ConAgra Foods, Dr. Pepper Snapple Group, General Mills, Kraft Foods Group, Kellogg Company, Mondelez International, Nestle USA, PepsiCo and Unilever, have joined forces to engage millions of customers and Walmart associates this spring and bring much needed food and funding to nonprofit organizations that work to fight hunger.

  • The Power of the Pop-Up: Is It Here to Stay?

    Here’s an interesting take on pop-up stores by Felicity Pogson, associate design director, interiors, Dalziel & Pow, London:

  • Shopper media firms secures additional funding

    Collective Bias, the Bentonville, Ar.-based company pioneering the field of social shopper media, secured $10.5 million in funding.

     

    The funding is expected to help the innovative media company continue to drive growth by creating greater engagement among shoppers, brands and retailers. The firms said 2012 was its third consecutive year of triple digit growth and the series A funding round led by Updata Partners represents the opportunity for Collective Bias to accelerate key business initiatives including expansion to international markets.

  • SEC: Companies can use social media to put out information

    New York -- The Securities and Exchange Commission on Tuesday said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.

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