Social Media

SEATTLE — Online shoe retailer, OnlineShoes.com, announced that four in-vogue fashion bloggers will each design a pair of customized 993 Running Shoes by New Balance, and readers will vote on who did it best.  At the end of voting, the winning design will go into production and be sold by OnlineShoes.com as limited-edition footwear. Voters can also enter for a chance to win a pair of custom New Balance running shoes. The contest runs from Tuesday, April 9 through Friday, April 19, 2013.

FRAMINGHAM, Mass. — Women are taking fashion into their own hands, according to a new study from T.J.Maxx and Dr. Hazel Clark, research chair of fashion at Parsons The New School for Design.

LONDONDERRY, N.H. — Danish footwear brand, Ecco, is celebrating its 50th anniversary with special deals and contests. Throughout the month of April, U.S. customers will enjoy special in-store displays, a Facebook sweepstakes starting today, and historical storytelling through the brand’s Tumblr blog.

MIDDLEBURY, Conn. — Timex has launched of "I Am A Runner," the brand's new marketing campaign that celebrates every runner's unique personal story. Bringing to life the passion and motivation that unites all runners, regardless of skill level, "I Am A Runner" is an interactive initiative that provides a platform for consumers to share their running experiences and rewards them for sharing their stories.

NEW YORK — PVH is launching a new golf-focuse campaign for its Izod brand. The Izod Golf platform includes a new ad campaign, multi-year sponsorships of three “Team Izod” PGA Tour golfers, and multiple sponsorship activations planned throughout the season. 

MENOMONEE FALLS, Wis. — Designer Derek Lam's Rio de Janeiro inspired collection is now available at Kohl's as part of the retailer's DesigNation series. The limited edition, limited time collection is Lam’s first collaboration with Kohl’s and also marks his first swimwear collection.

Martha Stewart Living and The Home Depot have teamed up for a new video series launching April 25.

The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha Stewart Video Hub, Homedepot.com, Aol.com, and Yahoo Screen. 

The videos will fall into two categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY "how-to" questions:

ST. PAUL, Minn. — Shortly after announcing the opening of its first firearms store in Minnesota, Gander Mountain came out with a new online and social media initiative aimed at promoting responsible gun ownership.

As part of its “With Rights Comes Responsibility; Secure Your Firearms” initiative, Gander Mountain today launched www.ResponsibilityPledge.com, where firearms owners and those thinking of becoming an owner can take a pledge of personal responsibility.