Social Media

NEW YORK — Coty has promoted Catherine Walsh to the newly created position of SVP of corporate communications. The company will look to Walsh to help strengthen its global brand-building efforts.

NEW ALBANY, Ohio — In an effort to clean up its image following CEO Mike Jeffries' controversial comments regarding the type of people he would prefer to see donning his clothing, Abercrombie & Fitch is launching an anti-bullying campaign and college scholarship program.

Washington, D.C. -- Madison Marquette Retail Services has announced the launch of its redesigned Center Social, a website that offers research, best practices and other resources related to using social media to market shopping centers.

Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.

Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.

 St. Augustine, Fla. – Barbecue product retailer Heaton Enterprises has reopened its online barbecue store Barbqrub.com. Although never officially closed, the site has added new products including and rubs and marinades as well as grills and grilling tools and will also soon expand its blog to offer best practices, product reviews and recipes.

Chicago -- For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business. Initially, PetFlow used Google AdWords to direct consumers searching for specific pet products to its site. However, as PetFlow co-founder Alex Zhardanovsky told the audience during a morning keynote session at the Internet Retailer Conference in Chicago, initial efforts by the retailer to expand its online marketing activities to Facebook did not work so well.

Another pure online retailer has made the leap to brick-and-mortar. The Monocle Order, an online member’s club for sunglasses and optical frames, has opened a flagship in Brooklyn’s uber hip Williamsburg neighborhood.

CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.