Social Media

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.

PHOENIX — Reality television star and Poison frontman Bret Michaels is bringing the eighties back to PetSmart with the Pets Rock collection, a line which has expanded to a throwback, neon-inspired line of apparel, toys and accessories for dogs.

Social media giant Facebook is generating lots of buzz with the debut of its app launcher, Facebook Home, which turns existing Android smartphones into a Facebook-centric mobile device. (App launchers are applications that allow users to customize the home screen on their personal devices and add various other functionalities to it.)

Canton, Mass. -- Destination XL Group on May 5 launched a national advertising campaign designed to draw attention to the many challenges men who wear extra large sizes face when shopping for clothes and position Destination XO stores as the one-stop-shopping solution for the style needs of this underserved consumer.

Ace Hardware and the Weather Channel have announced the launch of “Restore Your Outdoors,” which pairs Ace's service with the local weather knowledge from The Weather Channel. 

As part of this program, homeowners from across the country can enter for a chance to win $15,000 in Ace gift cards. In addition to the sweepstakes, Ace’s alliance with The Weather Channel provides homeowners with tips and tools to complete their outdoor home maintenance tasks.

By Rana K. Williamson, PhD, Better Merchant Accounts

A new ad campaign that seeks to show "the real Walmart" from the perspective of customers, employees and suppliers is sure to ignite renewed debate over the company’s impact.

Plano, Texas — Crossmark, a leading sales and marketing services company, has appointed Jim Rose as president of marketing services. 

The company sees the addition of Rose to its leadership team as a significant step toward bolstering its strong position and expertise in marketing services.

“We are excited to have Jim join our team to lead the further development and integration of marketing services that deliver value and growth for our clients,” said CEO Joe Crafton.