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Social Media

  • Survey: 11% of adults consider themselves shopaholics

    Whiting, Ind. -- Survey results released Thursday by CouponCabin.com found that more than one-in-10 Americans say their shopping habits have put them in debt, with 20% saying the most amount of shopping debt they've been in exceeds $5,000.

    The survey, conducted by Harris Interactive, also revealed that 41% of U.S. adults have created shopping debt of more than $1,000. Eleven percent consider themselves to be shopaholics.

  • Report: Foot Locker most tweeted about sporting goods/outdoor retailer

    Hicksville, N.Y. -- Footlocker was the most tweeted about brand with over 50,000 posts, according to GenSent Insights’ 2013 report on Sporting Goods and Outdoor Retailers. This was more than twice the number of tweets the next closest competitors, Dicks Sporting Goods and REI (generated with just under 20,000 posts each.  

    Footlocker’s digital and social media strategy includes creating such properties as Sneakerpedia (a hub for sneaker enthusiasts) Kickstagram, (a photo sharing blog) and Footlocker Unlocked (blogs, games and more).

  • Survey: Women seek value, connection

    Minneapolis -- Female consumers are looking for value and deeper connections, according to results of the fifth annual “What Women Want” survey. The study, conducted by Ginger Consulting, indicates that women are responsible for or influence $7 trillion of annual purchases in the U.S., including 85% of all consumer and business purchases and 60% of automobile purchases,

  • ‘External pressures’ lead to Q1 net loss for A&F

    NEW ALBANY, Ohio — Abercrombie & Fitch shrunk its net loss during the first quarter of 2013 but still reported thin financial results. Net loss for the quarter was $7.2 million, compared to $21.3 million during the first quarter of 2012. The results missed analysts’ estimates.

    Net sales dropped 9% from $921.2 million to $838.8 million. Same-store sales plummeted 17%. Direct-to-consumer sales fell 6%. U.S. same-store sales fell 14%; international comparable sales were down 16%.

  • Penney’s ‘Hitler’ tea kettle billboard causes social media uproar

    New York -- J.C. Penney on Tuesday turned to social media to deny that a tea kettle being advertised on a billboard on the 405 Interstate near Culver City, Calif., is intended to represent Adolf Hitler.

  • Unruly Media study: This Bud video’s for you

    New York -- Almost all (97%) social video ad shares of alcohol brands during fourth quarter 2012 and first quarter 2013 were for four brands, Budweiser, Neft Vodka, Carlsberg and Heineken, according to a new report from Unruly Media.

    Findings from “Untapped Potential: The State of Sharing in the Alcohol Sector” indicate Budweiser (59%) and Neft (24%) accounted for most of this social sharing activity.

    Overall, wine brands have been the slowest to embrace social video ads, accounting for less than 1% of sharing activity.

  • Vizio launches Father’s Day contest

    IRVINE, Calif. — Vizio, a supplier of consumer electronics, is launching a Father’s Day contest called "Give Dad Your Best," sponsored in part by Best Buy, M-Go and DreamWorks Animation, in which participants are encouraged to upload to its site a video or photograph celebrating their fathers accompanied by a personal story of appreciation.

  • Kohl’s adds Starbucks’ Gass to branding team

    MENOMONEE FALLS, Wis. — Kohl’s has appointed Starbucks executive Michelle Gass to the newly created position of chief customer officer. She will report directly to Kohl’s chairman, president and CEO Kevin Mansell.

    Gass, who joins Kohl’s on June 17, will have leadership responsibility for Kohl’s branding across all channels. She will oversee all marketing efforts, the company’s high growth e-commerce business on Kohls.com and the customer’s total omnichannel experience.

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