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Plus-size retailer engages potential shoppers with video series
GLEN ARM, Md. — Plus-size retailer Ulla Popken is looking to engage existing customers while enticing new ones to check out its e-commerce site via an online campaign that celebrates women of all sizes.
The series of just-released videos encourages potential shoppers to dress in a manner that reflects their personalities.
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Boticca.com harnesses social media to keep it real
LONDON — Boticca.com, a London-based global jewelry and accessories boutique, has partnered with U.S. start-up Olapic to encourage its customers to be fashion models — modeling the boutique's merchandise — via the popular app Instagram.
The boutique will showcase users' Instagram photos and regular photography in its online gallery.