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Survey: Social commerce comes of age
Although social commerce is still relatively new, it appears to be quickly gaining acceptance with consumers.
According to a new survey of more than 1,500 U.S. consumers from Citi Retail Services, social commerce, or the concept of using social media to drive sales, is evolving and growing at a faster pace than all other online channels. And shoppers are buying in.
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Visualizing sales on Instagram
A new e-commerce integration will empower online retailers to sell goods directly through Instagram.
Springbot, an e-commerce marketing platform designed for online stores, has integrated with Instagram to allow the creation of customized shopping pages through a Magento or Shopify merchant’s Instagram profile. Springbot already provides the tracking of revenue attribution for retailers on Facebook, Pinterest and Twitter.
