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Shoppers who hit the aisles at Kmart this Halloween are in for more treats than tricks.

The company said that shoppers in costume on Oct. 31 will receive a coupon for a purchase over $30. Additionally, the first 100 children ages 12 and under who show up to trick or treat will receive a fun-size candy bar.

Specialty cosmetics retailer Urban Decay is taking a lively approach to online customer engagement.

Urban Decay plans to launch a new content-driven website later this fall using the FirstSpirit content management system. The new “UD All Access” site will complement Urban Decay’s existing Demandware-based e-commerce site with the intention of delivering a richer, more immersive and interactive experience

Maryland-based specialty retailer Smyth Jewelers and jewelry designer Uneek Fine Jewelry have installed the world’s largest engagement ring outside Smyth’s store in Timonium, Maryland.

The ring stands 17 ft. tall and measures 14 ft. wide. It is modeled after a Uneek Jewelry design and took over a year to fabricate and install. (To see a video, click here.)

Toys"R"Us is looking to make the holidays a lot merrier for the 15.5 million children living in poverty in the United States.

The retailer has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Dec. 6, customers can spread holiday joy to children living in poverty by donating new, unwrapped toys at any Toys"R"Us or Babies"R"Us store across the country and online.

Online beauty and grooming retailer Birchbox is moving into product development as the company launches its own brand of beauty products.

Top marketers at Neiman Marcus and Home depot were among a group of marketing executives recognized by the CMO Club this week.

The CMO Club, established to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs, determined four winners in various categories.

Food Lion has come up with an artistic way to connect with the communities it serves and feed the hungry at the same time.

The retailer is inviting kids ages 5-14 to participate in its Food Lion Feeds "Summers Without Hunger" Design-a-Reusable-Bag Contest. The winning design will be featured on next year's Food Lion Feeds reusable bag, which will be sold in more than 1,100 stores in June. The campaign is anticipated to help provide another 1 million meals to families and children in need.