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  • Study: Halloween spending breaks glass ceiling

    It’s no trick: Halloween spending is at an all-time high.   As Americans continue to splurge on their favorite candy and costumes in preparation for the upcoming Halloween season, the National Retail Federation’s annual survey reported that spending is expected to reach $8.4 billion — the highest level in the study’s history.  

  • #UGGseason is here!

    It's hard to find a brand more excited about the first day of fall than UGG.   Ready to kick off its favorite season in style, UGG is launching a custom, fall-themed Snapchat lens. The lens, which will be available until midnight tonight, is part of the company’s digital campaign, #UGGseason. UGG fans can log onto Twitter and post their favorite looks, memes and comments, including those created through Snapchat.  

  • Study: Shoppers willing to increase order to qualify for free shipping

    Forget apparel, electronics and gift cards. Free shipping is expected to be the most-coveted wish among many shoppers this holiday season.   That’s according to the “The September 2016 Holiday Retail Report” from Radial and CFI Group, in which 91% of respondents said they would be willing to increase the size of their online order to qualify for free shipping.  

  • Report: Holiday shopping, driven by digital, to get early start

    Gone are the days when Black Friday signified the official launch of the holiday shopping season.    In fact, nearly half (49%) of shoppers will have a bulk of their holiday shopping done by Thanksgiving Day, according to a new survey from market intelligence solutions provider Market Track. And digital deals will be the catalyst.  

  • Department store takes a lesson from Pokemon GO! craze

    Inspired by Pokemon Go!, Bloomingdale’s found a way to run with the idea of scavenger hunts.   The department store retailer ran an in-store scavenger hunt based on Snapchat and geofilters, according to an article in Luxury Daily.  

  • Report: Get ready for most demanding consumers in history

    The first generation to grow up online — Gen Z— is also poised to rank as the most demanding consumer group in history.

    That’s according to a new report from Fung Global Retail & Technology, which warns that retailers, restaurants and leisure companies will have to adapt to the wants and needs of Gen Zers (refers to those born in 2001 and later.

  • Report: Amazon claims top spot in social ranking

    The real retailer winners are those that truly “listen” to their customers, and then use learned details to motivate consumers to shop.   By perfecting this practice, Amazon.com has earned the highest amount of mentions and awareness across social networks, and Tiffany & Co. was the most passionately and positively discussed brand.  

  • Survey: Social media driving shopping decisions

    Thirsty for meaningful brand interactions, consumers are turning to social media more regularly.
     
    While it’s still largely used for socializing and product discovery, social media is increasingly influencing consumer purchasing decisions, according to “Shopping’s Social Influence,” a new report from digital advertising and analytics firm Adlucent.
     

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