Social Media

The fast-growing beauty category represented 17% of QVC’s global sales in 2015, but the retailer wants more.    To grab a bigger share of the category, the digital retailer will launch the Beauty iQ network, a multi-platform beauty shopping experience designed to engage beauty lovers. The program, which is set to launch on Oct. 31, will be viewable in over 40 million homes in the U.S. via distributors, including DirecTV, U-verse, Dish and Roku.   

While many retailers still struggle with how to leverage the Black Friday sales frenzy, REI has other plans in mind.   For the second year, REI will remain closed on both Thanksgiving Day and Black Friday, the busiest shopping day of the year. “Instead of feeding the Black Friday frenzy, we're closing our 149 stores and giving our 12,287 employees a paid day off,” REI’s website reported.   

Who hasn’t wanted to buy “looks” featured on their favorite television show? Now, it’s a reality.   A new TV talk show series, created through a partnership between Wayfair and A+E Networks, will allow viewers to purchase all featured items on Wayfair.com.   The show, called The Way Home, uses a combination of home décor and DIY how-to’s, room makeovers and everyday solutions for better living — and everything displayed is for sale.  

As the holiday shopping season “unofficially” gets underway, millennials are expected to lead the charge.   This early movement is also putting the season on pace to have the highest e-commerce sales revenue yet, according to the “2016 Holiday Initiative Summary Report,” from Criteo. The study reveals consumer holiday shopping behaviors, the role and impact of digital advertising, and e-commerce trends that retailers are urged to leverage in the upcoming months.   

With 46% of shoppers ready to start holiday shopping online and in-store in early November, retailers need to be ready.   As shoppers begin holiday shopping next month, make no mistake, mobility will be a mainstay this season, according to “Unwrapping Holiday Insights: The 2016 Retailer Guide to Consumer Trends,” a report from RetailMeNot.  

UGG is driving a new level of engagement with loyal shoppers.   Starting today, shoppers nationwide are invited to join UGG Rewards, a loyalty program that awards shoppers with points for every purchase. The program, which was launched as a pilot among a limited customer base between September 2015 and June 2016, is now available to shoppers in-store and online throughout the United States.  

Interactive media continues to shake up retailers’ digital marketing strategies.