Retailer Campaigns

While Build-A-Bear Workshop continues to navigate amid declining store traffic, the company continues to open new stores.   Build-A-Bear plans to reopen a location in the Southern California market at the end of September. The company recently closed a store operating in the Downtown Disney District in Anaheim, California.  

Sprint continues to expand its presence — this time in the Midwest.   The wireless carrier plans to add 30 new retail stores and more than 200 jobs throughout Iowa, Kansas, Minnesota, Missouri and Nebraska by the end of 2017. The new jobs will include a combination of retail, operations and technical experts.   

For all the buzz about interactive digital marketing options, the track record of email keep it at the top of marketers’ holiday wish lists.    This was according to the “2017 Christmas in July Survey,” a study from j2 Global. The study tapped 564 members of its customer base and 100 retailers.  

Adidas has upped its game with a store that celebrates the heritage and vibe of its Venice Beach, California, locale.     The company has opened a 5,900-sq.-ft. store on Abbot Kinney Blvd., Venice Beach, dedicated to its Originals brand. The store combines such classic lines as Stan Smith with new ones such as NMD. The space will also house immersive events and installations on a regular basis in order to encourage localized experiences, create community among streetwear lovers and connect with local culture enthusiasts.

Target Corp. on Thursday surprised the industry and investors with some good news.   The discounter updated its guidance and said that as a result of improved traffic and sales trends through the first two months of the quarter, it expects to report a modest increase in its second quarter same-store sales. Target previously said it expected a decline.   

Amazon's third annual shopping event was a success in the eyes of consumers this year, according to InfoScout and Market Track’s survey of shoppers on Prime Day.   

Amazon may be pulling out the stops to lure customers to participate in Prime Day, but competitors are taking steps to grab their own online sales.    The online giant’s third annual Prime Day global shopping extravaganza officially kicked off on Monday, July 10, at 6 pm PST, and will run until the wee hours of morning on July 12. Eager to take advantage of early bird shoppers, Amazon began rolling out sneak previews — and sales opportunities — as early as last week.   

In the wake of Amazon’s Prime Day hype, J.C. Penney is eager to drive momentum among its own online shoppers.    The department store retailer is getting ready to host its own online-only shopping event, “Penney Palooza.” The second annual two-day sale, which is set to run July 11-12, will feature “48 hours of non-stop savings,” according to the retailer.   

Nike is opening up shop on Amazon.   The sportswear giant has entered into a pilot program with the online giant to sell a limited (at least initially) selection of footwear, apparel, and accessories on the online site. Nike products have long been available on Amazon, but only through unauthorized third party sellers. This will be the first time that Nike has sold directly on the Amazon.