As part of Foot Locker's ongoing “Discover Your Air” promotional platform with Nike, the retailer is releasing “The Endless World of Air Max,” a sneaker culture and entertainment hub on Google Slides dedicated to Nike Air Max footwear. Created by global creative agency BBDO NY, the hub will serve as an evolving platform that will host events such as livestreamed art sessions, Air Max trivia, hidden prizes, and more.
Customers gain access to “The Endless World of Air Max” via a shared Google Slides link that is optimized for both desktop and mobile. The portal provides updates on upcoming Nike Air Max drops, with links to purchase new releases. Foot Locker enlisted a team of 3D hand-drawn illustrators, typographers and graphic designers who are constantly changing the visuals within the experience in real time.
"We set out to engage our customers with relevant content and unique experiences for 'Discover Your Air' on Google Slides — a tool that is endemic to sneaker culture," said Richard McLeod, VP of marketing for Foot Locker, North America. "We created The Endless World of Air Max to highlight Nike Air Max culture at Foot Locker, while offering a fun and seamless shopping environment for our sneaker community."
Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,100 stores in 27 countries as well as websites and mobile apps, under the brand names Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports, Eastbay, Runners Point, and Sidestep.