Retailer Campaigns

NAPERVILLE, Ill.  — OfficeMax announced the launch of DiVOGA desk products and accessories featuring the limited edition Catherine collection. According to the company, the line features a contemporary take on the traditional brocade patterns dating back to eighteenth century Europe. 

DiVOGA Catherine is available for purchase at OfficeMax stores nationwide and other select retail partners of OfficeMax starting February 2011.

Walmart broke new ground in its media relations efforts this week when EVP Leslie Dach appeared on Comedy Central’s "The Colbert Report." This appearance on Comedy Central was a potentially high risk move as knows anyone who has ever watched host Stephen Colbert interview guest or laughed as correspondents on the Daily Show with Jon Stewart are able to make interview subjects look foolish without them realizing it. Dach is too sophisticated and articulate to allow that to happen and the purpose of his visit was to elaborate on the company’s healthy food initiative.

Walmart SVP brand marketing Tony Rogers was recently added to the program at the Symphony IRI Group’s annual summit to be held this year in Miami on March 28 to 30. Rogers will join Univision Communications EVP corporate research, Elizabeth Ellers, for a presentation titled, “Making Hispanics Your Competitive Advantage at Retail.”

PLANO, Texas -- JCPenney announced the arrival of its exclusive Modern Bride concept in its bridal fine jewelry departments in stores and on jcp.com and modernbride.com. The Modern Bride concept is the result of a collaboration with Conde Nast, publisher of Modern Bride magazine.

NEW YORK -- Banana Republic announced that as part of its spring 2011 marketing campaign, "Journey in Style," it will debut its first film trailer in select movie theaters and online. The campaign will also be featured in other media including print and store displays.

Developed with AR NEW YORK, Banana Republic's advertising agency of record, the campaign will appear in March publications, supplemented by print, outdoor, online and direct mail. The campaign will debut in store windows beginning Feb. 14.

New York City -- Teen retailers Abercrombie & Fitch Co., Aeropostale and American Eagle Outfitters will stop reporting monthly sales after Thursday.

Many retail executives say reporting sales from stores open at least a year puts too much focus on short-term results. 
 

CINCINNATI, Ohio -- Procter & Gamble and Target have teamed up to offer customers savings on a number of products designed to help them keep those fitness resolutions. 

SAN FRANCISCO -- Gap Inc. has announced a series of significant management and organizational changes at Gap brand designed to drive more consistent results in North America and to provide a new and dynamic creative leadership structure that will deliver sustainable global growth. The changes are effective immediately.