Retailer Campaigns

Another week and another full page ad in Target’s circular touting the REDcard Rewards program launched last fall. Nothing unusual about that right? The 5% savings program has been promoted heavily since its arrival last October to the point where it is impossible to look anywhere in a store and not seen 5% Rewards signs.

New York City -- New York City residents spent nearly $200 million at about a dozen Walmart stores in the New York metropolitan area in 2010, up about 20% from the amount reported in a previous 12-month period, the company said Monday, according to Crain’s New York.

Although Wal-Mart does have any stores in New York City proper, the chain is determined to break into the market and is working to overcome opposition from labor, community and small business groups.

BENTONVILLE, Ark. -- Walmart announced that it is offering 20,000 free tickets to the America I AM: The African-American Imprint tour, of which Walmart is a presenting sponsor. America I AM, a four-year touring exhibition that celebrates nearly 500 years of African-American contributions to this country, will make its Washington, D.C. debut at the National Geographic Museum on Feb. 2.

Orlando, Fla. -- Red Lobster announced a plan to remodel all of its nearly 700 restaurants across the United States and Canada to a design inspired by the seafaring village of Bar Harbor, Maine. Thirty-three percent of the chain’s restaurants will be remodeled by June 2011, with the goal of all Red Lobster restaurants receiving a remodel by 2014. 

HOFFMAN ESTATES, Ill. -- Sears announced that it has partnered with wedding and entertaining expert David Tutera for the debut of the David Tutera Bridal Jewelry Collection. All settings in the Eternal, Heirloom, Radiance and Legacy designs, of which the premiere collection is comprised, will be available at Sears stores nationwide as well as online at http://www.Sears.com/DavidTuteraJewelry beginning Feb. 1.

HOFFMAN ESTATES, Ill. -- Kmart announced that it is teaming up with comedian Steve Harvey for its Share the Word campaign celebrating Black History Month. According to the company, this year's installment of the Share the Word program was designed to spotlight the unique bonds found in black communities that have historically driven the progression of African-Americans.

On Feb. 1, Target will begin selling an exclusive edition of Ricky Martin's new album, "Musica Alma Sexo." According to Target's website, this edition has seven exclusive tracks, including two dance mixes, three unreleased songs and solo versions of the hit singles "Lo Mejor De Mi Vida Eres Tu" and "The Best Thing About Me is You." 

This is Martin's first new studio album in six years, and some big names including Natalia Jimenez, Joss Stone, Wisin y Yandel, and Claudia Leitte joined him on the album. 

DEERFIELD, Ill. — Walgreens is continuing its Community Corner Initiative by showcasing products manufactured by African-American suppliers, in line with Black History Month.