Skip to main content

Retailer Campaigns

  • JCPenney partners with teen site for new apparel line

    PLANO, Texas -- JCPenney has joined forces with teen and tween online community Stardoll.com for the launch of the first-ever, exclusive Stardoll brand of clothing and accessories.  This exciting, new brand will launch in 300 JCPenney stores and on jcp.com for the 2011 back-to-school season.

    Stardoll.com is online community for girls that lets them create and dress their own personalized "MeDoll" avatars and use them to interact with other girls. 

  • Rachel Bilson launches home line at Macy's

    NEW YORK -- Macy's has announced the launch of "Edie Rose Home," an exclusive tabletop collection designed by actress Rachel Bilson, now available at select Macy's stores nationwide and on macys.com. 

  • Focus on: Social Media

  • Macy's raises $16.25 million through holiday campaigns

    NEW YORK -- Macy’s announced that it has donated $16.25 million to various charitable organizations as a result of its 2010 Thanks For Sharing and Believe holiday campaigns. 

  • Grapevine Mills names marketing director

    Grapevine, Texas -- Indianapolis-based Simon Property Group said that Kerri Bear has joined the management team at Grapevine Mills as director of marketing and business development.

    Bear will be responsible for managing marketing, advertising and public relations programs, as well as selling in-mall media, securing sponsorships, coordinating promotional events and driving tourism.

  • Reveal by Halle Berry builds on actress's fragrance collection

    NEW YORK — Coty has announced the launch of the new fragrance Reveal by Halle Berry.

    The fragrance complements her fragrance collection, Halle by Halle Berry and Pure Orchid by Halle Berry. Reveal is designed to be a memorable fragrance that captures the spirit of classic glamour with a modern, sexy twist.

  • Supervalu continues foray into private-label beer biz

    MINNEAPOLIS — In the wake of Walgreens' Big Flats 1901 entry, Supervalu recently introduced its “high quality, low-price” private-label American lager Buck Range Light.

    Buck Range Light, which retails for about $5.99 for a 12-pack, will roll out in Supervalu banners nationwide, including Albertsons, Jewel-Osco, Cub Foods and more.

  • Survey: Rebate activity on rise among consumers

    Lewisville, Texas -- New research indicates that rebate programs are rising in favor with consumers and continuing to grow as a strategic approach for marketers. According to Parago, the nation’s largest rebate provider, 47% of consumers submitted a rebate in the past 12 months, up from 37% in the prior year.

X
This ad will auto-close in 10 seconds