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A digital déjà vu
Marketing claims about the lowest prices on the season on limited quantities for limited times are common throughout the holidays as retailers look to create a sense of urgency and close the sale with consumers. But haven’t consumer grown wise to these tactics?
With the exception of apparel markdowns, consumers have learned and retailers have taught them that another low price is just around the corner and that quantities are unlimited even though featured items may change.
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Social shopping app gets help from ifeelgoods
Walmart's social media shopping platform, Shopycat is using the services of ifeelgoods, a company that provides marketing and technology solutions for digital goods incentives, to provide Facebook credits as reward for key customer actions.
Through its partnership with @WalmartLabs, Walmart's social media arm, ifeelgoods is providing technology to encourage customers to use Walmart's new ShopyCat social gift finder, ifeelgoods reported.