Retailer Campaigns

By Craig Johnson

Despite being only the penultimate Saturday before Christmas, 2011’s “Super Saturday” December 17 broke the all-time record for holiday spending, with an estimated $26 billion in total retail sales, according to retail consultancy Customer Growth Partners. The total was just shy of the record $27 billion spent on Black Friday.

SAN BERNARDINO, Calif. — A regional supermarket chain and its charitable arm once again has donated funds to the United States Marine Corps Reserve's Toys for Tots program.

Stater Bros., along with Stater Bros. Charities, earlier this month presented a $26,000 check to the program, which will be used to purchase toys that will be distributed to community-based organizations in San Bernardino and Riverside Counties.

Yonkers, N.Y. -- The Consumer Reports Holiday Poll released Wednesday found that a quarter of adults in the United States had yet to begin their holiday shopping as of Dec. 19, compared with 17% last year.

Of those who haven't started shopping yet, 54% cited lack of enough money as a reason, 41% still believe they have plenty of time, while 29% are in procrastination mode.

Chicago -- True Value said Tuesday it has named Blake Fohl as its new VP marketing and chief customer officer.

In his new role, Fohl will lead brand strategy; segmentation; national, local and regional marketing; trade shows; and research and analytics. In addition, he will be responsible for the customer loyalty program, circular program and retail customer experience metrics.

Fohl is replacing Carol Wentworth, who accepted a position with Performance Bicycle as its senior VP marketing.

Pittsburgh -- American Eagle Outfitters announced Wednesday that it has opened stores in three new international markets — Morocco, Jordan and Egypt.

The company said it also opened its third store in Saudi Arabia, and has plans for a second store in Lebanon in early 2012. The retailer currently operates in Egypt, Jordan, Kuwait, Lebanon, Morocco, Saudi Arabia, and the UAE through its franchise partner, M.H. Alshaya.

Move over, “Like” button. There’s a new feature on the social media block that makes it easy for retailers to know what shoppers really want.

SOLON, Ohio — Macy's is partnering with Earthworks System LLC, a provider of 100% recycled PVC sheets for the plastic card industry and plastic card recycling programs, to provide its customers with a recyclable gift card program for the retailer’s customers. 

 BLOOMSBURG, Pa. — Weis Markets announced that it has raised $100,000 for Wounded Warrior Project, an organization that raises awareness and enlists public support for the needs of injured service members. The company's Bloomsburg store associates presented the check to Jeff Combs, who is a warrior outreach coordinator for Wounded Warrior Project and a former US Marine who was severely wounded while serving in Iraq.