Meijer wraps itself in exclusive apron deal

WEST BLOOMFIELD, Mich. -- Meijer is now selling an exclusive line of aprons for the kitchen and garden. The line was created by Crypton, a manufacturer of eco-friendly fabrics, in partnership with television host and author, Katie Brown.



The "Katie Brown Simply at Meijer" line is available at all Meijer's stores and at meijer.com.

The aprons come with a SRP of $24.99 for the kitchen apron and $17.99 for the garden apron. They both feature Crypton Super Fabrics, which are made with an eco-friendly process that makes the fabric resistant to staining, liquids and odors.

The aprons are the latest in the Katie Brown Simply at Meijer line, which debuted in 2010 andfeatures bedding, bath, kitchen and dining products. Currently Meijer offers more than 1,000 SKUs in the Katie Brown line.

“Crypton is a great fit in the Katie Brown line at Meijer,” says Bryan O’Connell, Meijer group VP merchandising. “Katie Brown’s products feature design-driven, functional products that provide outstanding value. We’re confident these aprons will be a hit with Meijer customers.”